China’s toy market will reach 54.9 billion yuan in 2015 | Key4Communications |

GfK China conducted a three-month long market research project on China’s toy and baby product industry whose data could show how the online channel has undergone rapid development. The research also said that quality and safety are consumers’ top concerns, and the baby boom is driving bigger market size.

In addition, China’s toy market will reach 54.9 billion yuan in 2015 and an annual growth rate of about 5%. In this context, the market size of stroller is amount to 9.2 billion yuan, having 12% of average annual growth, and expected to exceed 10 billion yuan in 2016. Also, child car seat market will reach 3.5 billion yuan, once mandatory usage clegislation is fully implimented, its market size is expected to exceed 10 billion yuan.