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Puericultura Madrid, the trade fair for babycare products organized by IFEMA to be held from 2 to 5 October, has announced a new space. The Business&Fun Area will host the various special activities to take place during the fair that will complement the new collections and products for the 2015 season presented by exhibitors.

This space will be designed by the Polytechnic University of Madrid and will include the following areas and forums:

- The Trends Corner. Coordinated by the Spanish Association for Childhood Products (Asepri), this area aims to provide a space in which items provided by exhibitors will illustrate the main trends in the babycare products industry.

Also, this new area will host the presentation of the Children’s Trends Notebook 2014-15, of Asepri. This presentation will be made by María Costa, Director of Child Research at AIJU, also in charge of this study.

In addition and during the fair, a person of Asepri will be available for manufacturers and retailers to report on the latest trends and the favorable impact on all businesses of these new ideas.

- The Lounge & Meeting Area. Meetings between buyers and exhibitors will take place in this zone that will also host the Puericultura Madrid 2014 Party. During this event, the organizers will announce the winners of the Bloggers’ and the Starters Area best booth Awards.

- The Retail Forum is the knowledge area of the fair. Accessible from the Lounge, it will host the conference of visual merchandising and window dressing, in which experts in marketing at the point of sale will explain techniques to improve performance and to project a modern and contemporary image.

- The Starters Area is aimed at new firms looking to promote their brand and present their new developments in one of the great international events. The objective is to support emerging talent, as the fair offers special conditions of participation during two editions to companies with less than two years of history in any category of products or services in the babycare industry.

- The Star Products Gallery is an attractive showcase in which the best products of selected firms will be exhibited.

The Busines&Fun Area will host in a single zone many of the side events organized by the fair, also including all actions dedicated to attract international buyers under the Mediterranean Spotlight initiative, as well as the guest buyers and bloggers program, such as the Bloggers Day, that includes a guided tour to the fair and a special Kids Zone for bloggers who visit the fair with their children.

Over 400 companies and brands
Puericultura Madrid, to be held from 2 to 5 October 2014 at Feria de Madrid, expects over 400 companies and brands are expected to take part in the event, introducing their new collections, innovations and developments for the 2015 season. The second show is looking to improve its successful first edition, held in October 2013, which ended with a very satisfactory balance and placed itself as the great global event for the industry in Iberia, with more than 7,360 trade visitors from 27 countries.

Puericultura Madrid will give a further step in its second show to provide industry professionals the most comprehensive overview of the field of baby items in Iberia. The show is a unique opportunity for manufacturers, distributors and suppliers of services and products for children, baby and maternity to showcase their innovations and establish contacts with national and international retailers ahead of the new season.