Spending per visitor at shopping centers grows in Spain | Key4Communications | News

As detailed in the latest report on Retail 2015-2016 prepared by CBRE, spending per visitor at the shopping centers has registered an increase of 11.4% from 10.5 euros in 2015 to 11.7 euros in the current course. A trend gained thanks to the growth in comparable sales of shopping centers during the first months of the year. In this sense, according to what details the study, all sectors (fashion, accessories, leisure, electronics, restaurants, food, home and services) have been able to increase its sales in the first months of 2016. A boom, notes Álex Barbany, national director of Retail CBRE, that "has its mainstays in increased consumption, supported by the improving economy and employment, and the growth of tourism, especially relevant in Barcelona, Madrid and major coastal cities".
Thus, more than 20 new international brands have entered in Spain during 2015, choosing Madrid 60% of them, while 32% have settled in Barcelona. Thus, in this 2016, Spain is located in the top 10 target for major fashion operators in the world markets. Meanwhile, the already consolidated brands in the Spanish market are constantly improving its store network.

On the other hand, online sales have also increased an average of 22% annually in Spain, which places the country as one of the fastest e-commerce growing markets. In this sense, according to estimates published by CBRE, e-commerce reached a volume of 20,000 million euros in 2015. However, that e-commerce represents only 2.5% of the total in the retail trade. The travel industry monopolizes 16.8% of purchases online, while furniture shopping online only represents 1% of total sales.

Retail investment in Spain in 2015 reached a record high of 3.600 billion euros, while in the first half of 2016, this figure stands at 1,341 million euros.