According to a research by Porter Novelli
Men and women show different behaviours in social networks, according to a study by the consultancy firm Porter Novelli, made in several European countries, including Spain.
The study found women are more active and use social networks to connect with friends, and men are more likely to share their views and share their location. In fact, following these usage profiles, women prefer Facebook, while men are more inclined to Twitter and Foursquare, in addition to blogs.
When following a brand, women do it for the discounts (57%) and to participate in draws (50%), while men simply express a preference.
Both men and women access to these networks for similar reasons: to see photos and read comments from friends. Nine out of ten women also comment these contents. Men tend to use more online games than women.