Nickelodeon opens its first store in Europe | Key4Communications |

The first-ever flagship Nickelodeon Store will open to the public in London’s Leicester Square May 30 with a large array of exclusive products. Developed by Nickelodeon and Viacom Consumer Products with long-time retail partner Summit Resources International, the Nickelodeon Store at Leicester Square will be the sixth retail store Nick has launched in partnership with SRI, and the first in Europe.

Spanning two floors and more than 4,500-square-feet, the store will let fans experience and interact with the network and its top brands such as "SpongeBob SquarePants," "Teenage Mutant Ninja Turtles" and "Dora the Explorer."

The product range within the store will feature more than 600 products across all key categories with 80 percent of that product created by Entertainment Retail Enterprises in partnership with Nickelodeon and exclusive to Nickelodeon Stores. The Leicester Square store will also include London-themed lines as well as product from a selection of global NVCP licensees.

Nickelodeon and SRI have together launched five retail stores in Panama, Saudi Arabia and Honduras, with more stores scheduled for late 2015 and into 2016.