Paula Sureda join the WBCP team as a Retail Business Develop Manager | Key4Communications |

Paula Sureda, graduated in Business Management and Marketing by ESIC, has joined the team as WBCP Develop Retail Business Manager, becoming the new developing strategies responsible to increase the presence of licensed product of the company in the main chain distribution of Spain and Portugal.

With over 19 years of industry experience, Sureda has developed a career based on marketing, working in the area of ​​consumer companies such as Colgate, Palmolive and Navidul. On the other hand, in the entertainment and licensing sector, she also has experience working for companies such as Universal Pictures, The Walt Disney Company and Turner Broadcasting System, company where has worked for 13 years as Marketing Director and Licensing Marketing & Retail Manager.