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Headline News
CPSC approves new safety standard for hand-held infant carriers
23/12/2013
- Key4Communications
To help prevent deaths and injuries to children, the U.S. Consumer Product Safety Commission (CPSC) has approved a new federal mandatory standard to improve...
The Ghostbusters reach 30
23/12/2013
- Key4Communications
The Ghostbusters are ready for their 30th anniversary in 2014, as the brand could again be present both in theaters and on retailers' shelves. These are...
Trends
Toy cyber sales soar
19/12/2013
- Key4Communications
The toy category in the U.S. performed "exceptionally well" during the Cyber Monday week, (12/01/2013 through 12/07/2013), according to The NPD Group....
Market Research
Juvenile products sales on the rise
17/12/2013
The Juvenile Products Manufacturers Association (JPMA) reports that the U.S.market for juvenile products was approximately $2.97 billion in manufacturer...
Interviews
Elvira Sanjurjo (Mattel): "Our brands create stories that go beyond toys"
20/12/2013
- Key4Communications
Mattel turned 30 in the Spanish market last November, and continues with its aim of adapting strategies and developments to our market. Elvira Sanjurjo,...
Blog
Three lessons we can learn from independent booksellers
04/12/2013
- Key4Communications
Independent American bookstores have achieved what seemed unthinkable - their numbers and revenues grow year after year, reaching, for example, an 8% increase...
Most viewed
Headline News
WME to purchase IMG
20/12/2013
William Morris Endeavor (WME) has purchased the agency IMG Worldwide by $2.3-2.4 billion, according to...
Nickelodeon names Sharon Cohen EVP of partnership marketing
19/12/2013
Nickelodeon has promoted Sharon Cohen to executive vice president of partnership marketing, reporting...
BLE announces partnership with sports merchandise fair
19/12/2013
Brand Licensing Europe ( BLE) has announced a new partnership with Sports Merchandise and Marketing...
Trends
Loyalty programmes should include gifts and discounts
Loyalty programmes are especially effective if discounts or free products are offered, according to a...
Less than 1% of Americans never shop online
Nearly everybody buys online. In the U.S. less than 1% of consumers have never bought online and 62%...
6 social media trends for 2014
The following six trends in the use of social media are already important and we consider that they are...
Market Research
Toy sales up 4% during Black Friday
16/12/2013
The toy category in the U.S. performed well during the Black Friday week (week ending 11/30/2013), with...
12 reasons why dolls will continue to be important this Christmas
29/11/2013
Compared to the last two years, it may seem that the category of dolls is in the doldrums in Spain. It...
Toy stores, ready for the holiday season
21/11/2013
Retailers have everything ready for the upcoming holiday season, which in Spain is expected to very concentrated...
Interviews
El Ocho: "TV still makes the difference when boosting a license"
14/11/2013
After 10 years of hard work, El Ocho Licencias y Promociones professionals define the company as dynamic...
"Tablets will be the star toys this Christmas"
08/10/2013
Both the toy market and the society have changed considerably in the last 50 years. Clementoni, a company...
“European products are distinguished by high level of innovation, professional research and accurate design”
29/07/2013
Roberto Marelli is the President of the European Nursery Products Confederation (ENPC), established...
Agenda
Hong Kong Baby Products Fair, Hong Kong (China)
06/01/2014 - 09/01/2014
Christmasworld, Frankfurt (Germany)
24/01/2014 - 28/01/2014
American International Toy Fair, New York (United States)
16/02/2014 - 19/02/2014
Newsstand
A year of interviews - Toys
N. 55
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
A year of interviews - Licensing
N. 54
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
A year of interviews - Babycare
N. 53
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
Blog
The benefits of optimism
04/11/2013
NASA considers the astronauts' optimism when selecting them. This is not an anecdotal issue: when someone...
A seized opportunity
01/10/2013
According to NPD data, 8 of 10 parents let their kids play with mobile devices, and in half of the cases...
6 things we learned at the Licensing Forum
20/09/2013
The Licensing Forum was for the seventh consecutive year a meeting point for the industry and an opportunity...
Newsstand
Point of sale marketing
N. 300
- Key4Communications
In this Key4Communications e-book we bring you some facts, key points and opinions about how to stay healthy while eliminating snoring with mouthpieces including...
Agenda
Hong Kong International Stationery Fair, Hong Kong (China)
06/01/2014 - 09/01/2014
Hong Kong Toys & Games Fair, Hong Kong (China)
06/01/2014 - 09/01/2014
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