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Key4Communications
Headline News
Star Wars will have a new animated series
22/05/2013
Disney has announced a new animated TV series based on Star Wars, Star Wars Rebels, currently in pre-production and with a release expected for 2014 on...
CPLG appointed licensing representative for Basketball World Cup
22/05/2013
Copyright Promotions Licensing Group (CPLG) has signed a licensing agreement with FIBA, the International Basketball Federation, with the specific aim...
Trends
Big data, information as a tool for sales
20/05/2013
- Key4Communications
One of the advantages of working in an online environment is the amount of information that companies can extract from their customers. What products they...
Market Research
Finland is the best country in the world to be a mother
08/05/2013
- Key4Communications
Finland is the best best country in the world to be a mother, according to a research by Save The Children which ranks 176 countries worldwide according...
Interviews
Daniele Caroli interviews Carter Keithley, TIA President
22/05/2013
In order to be updated on the US toy market and on the Toy Industry Association’s activities and events, I met Carter Keithley, President, at the International...
Blog
Social networks: opportunities and also uncertainties
21/05/2013
- Key4Communications
We are continuously talking about the presence and influence of social networks: how consumer opinions have effects on sales, how they can be used to improve...
Most viewed
Headline News
BHTA and Veritas launch a tool to manage the new legal chemical requirements
22/05/2013
The British Toy and Hobby Association (BHTA) has launched Toyograph, an online industry industry toolkit...
Despicable Me counts with more than a hundred licensing partners
22/05/2013
Universal Partnerships & Licensing has more than 100 licensees for Despicable me 2, which will premiere...
Sony Pictures will distribute the Angry Birds film
21/05/2013
Sony Pictures has acquired the distribution rights to the Angry Birds film and has also set a release...
Trends
"Blah, blah, blah"
Here I am, I am just another manager, staring out the window of the business world, of my business.
...
US gamers spend more hours playing
72% of US gamers report gaming online. This represents an increase in incidence of 5% points among gamers...
9 things you should know about m-commerce
Consumers are increasingly using smartphones and tablets in purchases, either to access information and...
Market Research
8 data on the European retail sector
03/05/2013
The retail industry is growing in Europe, especially in Germany, Scandinavia and the Baltic states. Furthermore,...
How to increase sales: communication is of the essence
30/04/2013
(Our business management expert Víctor Valencia will offer 365 ideas to help retailers to generate more...
How to increase margins: giving euros away
17/04/2013
(Our business management expert Víctor Valencia will offer 365 ideas to help retailers to generate more...
Interviews
"Spain is a very innovative country in licensing"
08/05/2013
Karactermanía is commited to quality, as Emma Montaña, General Director, explains. "We continue to experience...
"Sometimes, buying a toy is a symbol of complete happiness"
02/05/2013
The Spanish market has six million children and adolescents, "a small segment of the population with...
"Our company is not static: it evolves with the preferences of children"
24/04/2013
Nickelodeon's big bet for 2013 is Teenage Mutant Ninja Turtles, who have returned with new series and...
Agenda
Children-Baby-Maternity Expo, Shanghai (China)
17/07/2013 - 19/07/2013
Expo Licensing Brasil, São Paulo (Brazil)
10/09/2013 - 11/09/2013
Intergift, Madrid (Spain)
11/09/2013 - 15/09/2013
Newsstand
The design of products for children: new Key4Communications e-book
N. 303
How do you create a toy from scratch? How do you integrate licenses in these products? How do you take...
Toys and games for adults
N. 302
The adult consumers segment is a consumer niche with great potential as it increasingly represents a...
A store in your pocket
N. 301
"A store in your pocket - the present and evolution of mobile commerce" offers an overview of new trends...
Blog
Smartphones, a tool also for retailers
13/05/2013
Smartphones are increasingly present at stores. Consumers compare prices and read views while shopping....
The Licensing Forum, a tool for growth and collaboration
06/05/2013
This year we are introducing many changes in the Licensing Forum, with the aim to make it even more...
Retail, a fundamental activity
29/04/2013
The National Retail Federation (NRF) has undertaken a campaign to promote and enhance the reputation...
Newsstand
Toys, licensing and babycare in the new emerging markets
N. 305
- Key4Communications
Key4Communications has published in an e-book its reports on emerging countries, describing the state of the industries aimed at children in markets that...
Agenda
Mother, Baby and Child Expo, Mumbai (India)
07/06/2013 - 09/06/2013
Licensing International Expo, Las Vegas (US)
18/06/2013 - 20/06/2013
