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  • Consumers still value quality over price

    17/04/2014
    • Key4Communications

    70% of Spanish consumers are willing to pay more for quality products, especially in food (77.9%) and items for kids (61.2%), according to the research...

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  • The risks of the new economy

    14/04/2014
    • Key4Communications

    Internet presents many opportunities. Certainly. But the risks are even more visible, at least for most companies. It is not just that there are industries...


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  • Trends in toy licensing

      A toy store is like a paradise for licenses... A big amusement park where properties and brands are linked...

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      20/04/2014

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      Point of sale marketing

      N. 300
      • Key4Communications

      In this Key4Communications e-book we bring you some facts, key points and opinions about how to enhance sales throught point of sale marketing, including...

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