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Key4Communications
Headline News
Beanstalk promotes Allison Ames to President
30/01/2014
Beanstalk has promoted 19-year company veteran Allison Ames to President, where she will be in charge of the day-to-day leadership and operational responsibilities...
Johanne Broadfield, new VP at Cartoon Network EMEA
30/01/2014
Turner Broadcasting has appointed Johanne Broadfield as new Vice President of Cartoon Network Enterprises for the EMEA region (Europe, Middle East and...
Trends
Five global e-commerce predictions for 2014
31/01/2014
- Key4Communications
The past year saw a surge in e-commerce revenues worldwide and, according to a new Forrester Research global e-commerce report, 2014 will be no different....
Market Research
US toy sales drop 1% because of fewer shopping days
23/01/2014
- Key4Communications
S retail dollar sales of toys experienced a decline of 1% in 2013 when compared to 2012, according to retail sales data from global information company,...
Interviews
Elvira Sanjurjo (Mattel): "Our brands create stories that go beyond toys"
02/01/2014
- Key4Communications
Mattel turned 30 in the Spanish market last November, and continues with its aim of adapting strategies and developments to our market. Elvira Sanjurjo,...
Blog
6 reasons to visit the Nuremberg Toy Fair
29/01/2014
- Key4Communications
The Spielwarenmesse Toy Fair will be held from 29 January to 3 February in Nuremberg. This is the toy trade show with more visitors and exhibitors, and...
Most viewed
Headline News
Goodbaby acquires Cybex
29/01/2014
On 27 January 2014, the company agreed to purchase the entire issued share capital of Columbus Holding...
Licensing Expo registration is now open
29/01/2014
Registration is now open for Licensing Expo 2014, the tradeshow dedicated to brand, character, entertainment,...
Everything ready for Harrogate Nursery Fair
28/01/2014
Harrogate International Nursery Fair will open from 23-25 March 2014 and will also host the Baby Product...
Trends
BHTA and NPD expect the toy market to grow in 2014
A summer of blockbuster movies, the FIFA World Cup in Brazil, strengthening economic conditions, consumer...
Guessing the future thanks to big data
We have already spoken on occasion of big data - how companies can manage all the information they collect...
Social recommendations are key to sales
Two out of three consumers take into account the opinions of other social networks users before making...
Market Research
UK toy sales drop 1%
22/01/2014
Toy sales fell 1% in the UK throughout 2013 down to a turnover of £2.9 billion, according to The NPD...
Licensing and cinema: 11 movies for 2014
08/01/2014
Cinema is one of the main sources of properties for licensing, as animated films and classic comic heroes...
Juvenile products sales on the rise
17/12/2013
The Juvenile Products Manufacturers Association (JPMA) reports that the U.S.market for juvenile products...
Interviews
El Ocho: "TV still makes the difference when boosting a license"
14/11/2013
After 10 years of hard work, El Ocho Licencias y Promociones professionals define the company as dynamic...
"Tablets will be the star toys this Christmas"
08/10/2013
Both the toy market and the society have changed considerably in the last 50 years. Clementoni, a company...
“European products are distinguished by high level of innovation, professional research and accurate design”
29/07/2013
Roberto Marelli is the President of the European Nursery Products Confederation (ENPC), established...
Agenda
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31/01/2014
Newsstand
A year of interviews - Toys
N. 55
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
A year of interviews - Licensing
N. 54
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
A year of interviews - Babycare
N. 53
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
Blog
6 reasons why you should sign up to receive our newsletters
27/12/2013
We really like our newsletters. Therefore, we find it very easy to list six reasons why to sign up to...
Three lessons we can learn from independent booksellers
04/12/2013
Independent American bookstores have achieved what seemed unthinkable - their numbers and revenues grow...
The benefits of optimism
04/11/2013
NASA considers the astronauts' optimism when selecting them. This is not an anecdotal issue: when someone...
Newsstand
Point of sale marketing
N. 300
- Key4Communications
In this Key4Communications e-book we bring you some facts, key points and opinions about how to enhance sales throught point of sale marketing, including...
Agenda
American International Toy Fair, New York (United States)
16/02/2014 - 19/02/2014
