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SIMON SINEK
Key4Communications
Headline News
New season for Bananas in Pyjamas
18/05/2012
Endemol and Australian Broadcasting Corporation have announced the production of a second season of the animated 3D series Bananas in Pyjamas. 52 new...
Confidence in global economy improves
17/05/2012
- Key4Communications
The world economy is showing signs of improvement, according to results of the World Economic Survey of the Ifo Institute. This survey shows an improvement...
Trends
Tablets are also educational tools
18/05/2012
- Key4Communications
Some parents are beginning to use tablets as virtual nannies, just as sometimes TV is used, with the idea of entertaining children without much effort....
Market Research
The toy market in Europe: Belgium, The Netherlands, Germany and Poland
14/05/2012
The editors of four professional journals of the toy industry bring us closer to the toy market situation in their countries. Jeroen Coteur, editor-in...
Interviews
Opportunities in the US market
10/05/2012
The last few years I have regularly met Carter Keithley, President of the Toy Industry Association, at the Nuremberg International Toy Fair for an interview...
Agenda
Toys, Parties & Christmas Fair, Sao Paulo (Brazil)
19/05/2012 - 21/05/2012
Surtex, New York (US)
20/05/2012 - 22/05/2012
Most viewed
Headline News
Lil Ones will distribute Brother Max products in Spain
17/05/2012
Lil Ones has signed an agreement to distribute in Spain the products manufactured by the British company...
Ubisoft returns to profits
17/05/2012
Ubisoft sales rose 2% in the fiscal year ended March 31, reaching €1.06 billion euros, thanks to the...
Sales of licensed products for kids show growth in the US
17/05/2012
Sales of licensed products for kids in the US experienced an increase in the first quarter of 2012 compared...
Trends
Shops must connect emotionally with their customers
Emotional connection is the only way to get customers loyalty in the retail trade. This is one of the...
American moms are increasingly present in social networks and blogs
American mothers are more active in social networks and e-commerce, according to a Nielsen research....
Social consumers profiles
It is not enough for companies to be present in social networks: firms should provide relevant information...
Market Research
Licencias Actualidad announces its awards winners
26/04/2012
Monster High has been the star license of the year, according to professionals who have voted to choose...
Playing helps communication between parents and teenagers
28/02/2012
Playing begins to lose importance among 12 year old kids. At this age technologies begin to replace traditional...
India, the great market for children's products
23/02/2012
India could be the world's largest market for children's products in the coming years. Obviously, this...
Interviews
“India is a strong potential market for the licensing industry"
08/05/2012
While Europe is in the middle of an economic crisis, India, one of the world's emerging powers, finished...
"There is a growing trend towards the use of licenses in the service sector"
24/04/2012
USA is the headquarter of LIMA (International Licensing Industry Merchandisers Association), an international...
"The UK is at the forefront of the preschool licensing area"
17/04/2012
Although licensing it’s a highly developed field in the United Kingdom, Kelvyn Gardner, from ...
Agenda
Tradexpo, Paris (France)
03/06/2012 - 06/06/2012
Electronic Entertainment Expo, Los Angeles (US)
05/06/2012 - 07/06/2012
Annecy International Animated Film Festival, Annecy (France)
04/06/2012 - 09/06/2012
Newsstand
Social networks, tools to sell
N. 51
- Key4Communications
This is the first title of the new Key4Communications e-books collection, addressed to professionals in the toy, childcare and licensing industries. Our...
