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Key4Communications - Toys
Headline News
Key4Communications explains the importance of style guides for the licensing industry
18/06/2013
A licensee who does not know a brand should be able to manufacture licensed products true to its spirit and values just by following the indications of...
Toys 'R' Us sells 7.8% less in the first quarter
17/06/2013
Sales of Toys 'R' Us fell 7.8% in the first quarter of the year, reaching $2.4 billion. “Similar to other retailers, our soft sales in the first quarter...
Trends
9 out of 10 consumers would boycott a brand for irresponsible behaviour
18/06/2013
Consumers prefer brands that are associated with good causes. In fact, 91% say they would switch brands for this reason, given same price and quality,...
Market Research
Licensing industry revenue rises for second consecutive year
19/06/2013
Sales of licensed products climbed for the second consecutive year in 2012, according to the International Licensing Industry Merchandisers’ Association...
Interviews
"Families are not going to compromise on quality, safety and image"
11/06/2013
Millenium Baby is the official distributor of Cybex in Spain, Portugal and Andorra, and the work of Josep M. Vallés, Manager, focuses on monitoring the...
Blog
6 reasons to be optimistic
17/06/2013
There is no doubt that the economic situation is not yet favorable and that recovery does not seem imminent. Anyway, there are a few reasons that allow...
Most viewed
Headline News
Mattel reorganizes its European consumer products business
13/06/2013
Mattel has restructured its European team of consumer products, which will now be under the supervision...
ABC announces registration for Spring Conference
13/06/2013
All Baby and Child has open registration for the 6th Annual All Baby & Child Spring Educational Conference...
Kind + Jugend opens registration Innovation Awards 2013
12/06/2013
For the ninth time now, the babycare trade fair Kind+Jugend opens its Innovation Awards to all exhibiting...
Trends
Smartphones and tablets to drive global video game market
Gaming revenues could grow by 6% worldwide in 2013, according to market research firm Newzoo. Games sales...
Free and mobile gamer segment is the largest group of gamers in the US
The free and mobile gamer segment is already the largest group of gamers in the US, reching 29% of all...
Parents prefer toys and books to smartphones
Smartphones and tablets are increasingly present in homes and children use them more and more to play...
Market Research
Internet is the top channel for buying toys in China
10/06/2013
Internet has become the top channel for purchasers to buy toys, according to the annual report of China...
12 data on a growing global toy industry
04/06/2013
The toy industry has experienced a year of moderate contraction in the US and Europe, offset by growth...
Finland is the best country in the world to be a mother
08/05/2013
Finland is the best best country in the world to be a mother, according to a research by Save The Children...
Interviews
"Children's needs are not simple, they embrace all evolutive areas"
03/06/2013
Helena Figuerola, psychologist and expert in marketing research, works with businesses aimed at children...
"Sometimes, buying a toy is a symbol of complete happiness"
02/05/2013
The Spanish market has six million children and adolescents, "a small segment of the population with...
“Brazil’s children products market has become one of the most attractive markets in the world”
03/04/2013
Brazil, one of the major emerging economies of the time, will host the first edition of the UBM baby...
Agenda
Puericultura Madrid, Madrid (Spain)
03/10/2013 - 06/10/2013
China Kids Expo, Shanghai (China)
15/10/2013 - 17/10/2013
ABC Kids Expo, Las Vegas (United States)
15/10/2013 - 18/10/2013
Newsstand
The design of products for children: new Key4Communications e-book
N. 303
How do you create a toy from scratch? How do you integrate licenses in these products? How do you take...
Toys and games for adults
N. 302
The adult consumers segment is a consumer niche with great potential as it increasingly represents a...
A store in your pocket
N. 301
"A store in your pocket - the present and evolution of mobile commerce" offers an overview of new trends...
Blog
A consumer modelled by internet and the economy
10/06/2013
We are preparing a report on the most significant changes in consumer habits to be published in our ...
Our client is not an enemy
03/06/2013
Showrooming is one of the consumer habits that is hurting brick-and-mortar stores: many customers see...
Internationalization is a must
27/05/2013
More and more Spanish companies are internationalizing their offer and increasing the percentage of their...
Newsstand
Toys, licensing and babycare in the new emerging markets
N. 305
Key4Communications has published in an e-book its reports on emerging countries, describing the state of the industries aimed at children in markets that...
Agenda
Children-Baby-Maternity Expo, Shanghai (China)
17/07/2013 - 19/07/2013
Kind + Jugend, Cologne (Germany)
19/09/2013 - 22/09/2013
