What is Key4 Communications?
Key 4 is a professional communication website which serves as business information platform across the toy, babycare and licensing sectors. The use of web 2.0 standards allow for universal access so that users can access or receive up-to-date information relevant to their sector from any multimedia device. Information is paramount for the professional’s day-to-day business activities. Being current with the latest market news from your sector facilitates strategic planning and tactics. Ediciones Just’s new innovative new technological project reflects the values and business philosophy that have enabled this specialized publishing company to position itself as an international leader in professional communication for the toy, babycare and licensing sectors for the last 50 years.
The company’s mission is to be the digital platform of reference for the toy, babycare and licensing sectors, maintaining a leadership position in b2b communication, offering complete and thorough coverage in order to best meet the communication and information needs of Key4’s clients and users.
The company’s vision is to firmly establish itself as a b2b digital communication platform, generating value for the three target markets represented, for advertisers and for website users as well as the members and partners who make up the Key4 team.
The consistent drive to serve the three business areas that has been characteristic of Ediciones Just throughout its history will continue in Key4Communications. This drive is reflected in four values: trust, commitment to the professional, and quality and excellence in the communication services they offer. The Key4Communications team and digital platform makes a point of being present in all major trade fairs for the toy, babycare and licensing sector with the objective of providing quality media coverage of the different events and bringing added value to the articles available on the Key4 site while expanding the company’s presence and database. Key4Communications holds a strong advantage thanks to the parent company, Ediciones Just, which already has established agreements for trade and collaboration with the majority of international trade fairs in the three sectors.