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Key4Communications - Toys
Headline News
Lego Group assumes full ownership of Lego Education North America
24/05/2013
Lego will assume full ownership of Lego Education North America, a joint venture formed in with 1997 Pitsco. The decision to acquire the business in full...
VTech continues to grow thanks to its electronic learning products
24/05/2013
VTech revenues grew 4.1% to $1,9 billion in its fiscal year ended March 31, with profits reaching $202.3 million, up 5.4%. Revenue in the US increased...
Trends
Children prefer reading on screens
24/05/2013
British children already read more on screen than on print, a fact that according to the National Literacy Trust is a problem - those who read daily only...
Market Research
Finland is the best country in the world to be a mother
08/05/2013
Finland is the best best country in the world to be a mother, according to a research by Save The Children which ranks 176 countries worldwide according...
Interviews
Daniele Caroli interviews Carter Keithley, TIA President
22/05/2013
In order to be updated on the US toy market and on the Toy Industry Association’s activities and events, I met Carter Keithley, President, at the International...
Blog
Social networks: opportunities and also uncertainties
21/05/2013
We are continuously talking about the presence and influence of social networks: how consumer opinions have effects on sales, how they can be used to improve...
Most viewed
Headline News
Ravensburger continues to grow despite declining markets
23/05/2013
Ravensburger revenues rose 3.3% in its last fiscal year, with sales reaching €330 million. The group...
BHTA and Veritas launch a tool to manage the new legal chemical requirements
22/05/2013
The British Toy and Hobby Association (BHTA) has launched Toyograph, an online industry industry toolkit...
Despicable Me counts with more than a hundred licensing partners
22/05/2013
Universal Partnerships & Licensing has more than 100 licensees for Despicable me 2, which will premiere...
Trends
Consumers want something in return for following brands on networks
Consumers are willing to follow brands and interact with them on social networks if they get something...
Big data, information as a tool for sales
One of the advantages of working in an online environment is the amount of information that companies...
"Blah, blah, blah"
Here I am, I am just another manager, staring out the window of the business world, of my business.
...
Market Research
8 data on the European retail sector
03/05/2013
The retail industry is growing in Europe, especially in Germany, Scandinavia and the Baltic states. Furthermore,...
How to increase sales: communication is of the essence
30/04/2013
(Our business management expert Víctor Valencia will offer 365 ideas to help retailers to generate more...
How to increase margins: giving euros away
17/04/2013
(Our business management expert Víctor Valencia will offer 365 ideas to help retailers to generate more...
Interviews
"Sometimes, buying a toy is a symbol of complete happiness"
02/05/2013
The Spanish market has six million children and adolescents, "a small segment of the population with...
"Our company is not static: it evolves with the preferences of children"
24/04/2013
Nickelodeon's big bet for 2013 is Teenage Mutant Ninja Turtles, who have returned with new series and...
"We intend to grow in international markets and develop new product lines"
23/04/2013
Carrera has been manufacturing slot cars and tracks for 50 years. Since 1999, the company is owned by...
Agenda
Hong Kong Toys & Games Fair, Hong Kong (China)
06/01/2014 - 09/01/2014
American International Toy Fair, New York (United States)
16/02/2014 - 19/02/2014
Newsstand
The design of products for children: new Key4Communications e-book
N. 303
How do you create a toy from scratch? How do you integrate licenses in these products? How do you take...
Toys and games for adults
N. 302
The adult consumers segment is a consumer niche with great potential as it increasingly represents a...
A store in your pocket
N. 301
"A store in your pocket - the present and evolution of mobile commerce" offers an overview of new trends...
Blog
Smartphones, a tool also for retailers
13/05/2013
Smartphones are increasingly present at stores. Consumers compare prices and read views while shopping....
The Licensing Forum, a tool for growth and collaboration
06/05/2013
This year we are introducing many changes in the Licensing Forum, with the aim to make it even more...
Retail, a fundamental activity
29/04/2013
The National Retail Federation (NRF) has undertaken a campaign to promote and enhance the reputation...
Newsstand
Toys, licensing and babycare in the new emerging markets
N. 305
Key4Communications has published in an e-book its reports on emerging countries, describing the state of the industries aimed at children in markets that...
Agenda
China Toy Expo, Shanghai (China)
15/10/2013 - 17/10/2013
Kids India, Mumbay (India)
24/10/2013 - 26/10/2013
