News

Disney and Ferran Adrià launch ‘Te cuento en la cocina’

Key4 — Thu, 14 Apr 2016 09:34:00 +0200

The company and the chef get together to promote healthy alimentation amongst the little ones

‘Te cuento en la cocina’ (I tell you on the kitchen) is an innovative project which is launched thanks to the union between The Walt Disney Company and Ferran Adrià; and combines kitchen with entertainment. It is a book in which parents and kids will find more than 60 recipes to prepare together and know the importance of the healthy habits when cooking. After launching the campaign ‘Disney, juntos por una vida sana’ (Disney, together for a healthy life), this new initiative works again for the inspiration to the healthy habits and so physical activity amongst families through funny recipes inspired in the most emblematic characters of the worlds from Disney, Pixar, Marvel and Star Wars.

This tool promotes the education through the kitchen because “it is more than a book, it has an educational arm and so a funny arm; an element to do that all the family members get together”, according to Simó;n Anselem, CEO of The Walt Disney Company Iberia. With the objective of introducing the healthy kitchen in the world of the little ones, also have collaborated with the project Carrefour Spain, Obra Social La Caixa, Telé;fonica and the University Hospital La Paz of Madrid.

The book is a multiplatform project, so it is complemented with an e-book, a website with ‘video-tricks’ and TV spaces, as well as a mobile app which will arrive soon.

The IBUS platform will allow consumers to create and produce their own custom toys

Key4 — Thu, 14 Apr 2016 09:34:00 +0200

Spanish companies Juguettos and Fábrica de Juguetes collaborate on the project

Researchers at the University of Limerick (Ireland) and AIJU (Technological Institute of Child Product and leisure), along with a group of experts from other academic institutions and companies across Europe have raised the following questions: How do children prefer the toys they receive? What exactly equal to as manufactured or, once acquired, would change anything? How would you like to parents who were the toys they buy their children? And they have designed a pioneering online platform that will allow consumers to fully customize toys and

Thus, children and parents can boost their creativity and get in a fun and educational way, personalized innovative products that fully meet their needs, regardless of the child's age. These products are manufactured locally at an affordable cost, and so contribute to local and / or regional. The establishments adhered to this initiative are integrated into the so-called "manufacturing laboratories" or Fab Labs where users, without knowing the complex manufacturing techniques may design their toy or children's product with the support of traders. Spanish companies Juguettos and Fá;brica de Juguetes SLU participating in the project helping in determining the requirements of the platform and in the manufacture and sale of custom toys.

Studio 100 launches a new kids channel

Key4 — Wed, 13 Apr 2016 09:34:00 +0200

The company has signed deal with the media network beIN

The TV producer German company Studio 100 has signed deal with the global media network beIN, in order to launch a new pay-TV channel focused on the kids and family target in the Middle East and the North Africa Region. Based on the channel that Studio 100 has already launched in Germany, Switzerland and Austria, beJunior is available exclusively of the beIN subscribers and, with it, their customers are able to see a wide range of Studio 100 series, as well as new TV series, such as Maya The Bee, Vicky the Viking and Heidi. Moreover, amongst the animation CGI programs that the producer is about to launch, there are premieres such as The Wild Adventures of Blinky Bill, Nils Holgersson and Arthur and the Minimoys.

Aside from the Middle East and North Africa Region, the beIN broadcast reaches also to countries as France, The United States, Canada, Indonesia, Philippines, Hong Kong, Taiwan and Australia. The beIN specialized in kids content channel was launched in November 2015, when the platform tried to introduce its own entertainment channels, diversifying this way its offer focused on sport emissions.

Alberto Llorens joins Hasbro Iberia

Key4 — Tue, 12 Apr 2016 09:34:00 +0200
Hasbro strengths the Consumer Products Iberia division
Alberto Llorens has been recently named new Licensing Category Manager of Hasbro Iberia. This new incorporation is the result of the decision from Hasbro to strength the Consumer products Iberia division, directed by Flá;vio Takatsu, senior Licensing Manager. Moreover, the company wants to develop the business in categories which have got a big synergy with their brands.

Llorens is Industrial Design Engineer by Universidad Polité;cnica de Valencia and counts with a master in Marketing Direction (GESCO) by ESIC. From his new job, he will be responsible of the development business development in consumer products of the categories FMCG, Toys &; Games, Electronics and Promotions. Previously, he worked for the Spanish Filial Smoby, owned by the Simba Dickie group as marketing manager and counts with nine years of experience in the marketing area of the toy sector.

Mattel launches Mattel Creations

Key4 — Mon, 11 Apr 2016 09:34:00 +0200
The new division will create new theatrical, digital and TV contents
The toy company Mattel has decided to launch a new division in which they will offer TV, theatrical and digital contents. Mattel Creations will use the Mattel’s brands portfolio in order to launch different content through multiple platforms, strategy which is leaded by Catherine Balsam-Schwayer, Mattel’s Chief Content Officer, who assures that “today, toys and contents are increasingly inseparable”. Moreover, the company has named Christopher Keenan as production and content development vice-president, who will oversee a new content development team. Keenan will also manage the Playground Productions team, in the city of El Segundo; the content creation team in London; and the American Girl creation team in Middleton.

The first two projects under the Mattel Creations banner will be WellieWishers, an animation series based on the Mattel’s American Girl brand, and Barbie Dreamtopia, the latest Barbie CGI movie special.

Disney and Lego are the world’s most powerful brands

Key4 — Mon, 11 Apr 2016 09:34:00 +0200
Brand Finance launches the ranking of the world’s 10 most powerful brands
According to Brand Finance, “a brand can be understood as an intangible active, which is built by names, words, symbols, logotypes and designs”; and these actives want to generate economical benefits for the companies”. With its BSI Index, the consultant group calculates the value of different brands in a global analysis and gives them a punctuation over 100 valuing factors such as loyalty, promotion, marketing investment, personal satisfaction and the company’s reputation. This way, according to Brand Finance, the world’s three most powerful brands in the world are Disney, Lego and L’Oreal, with a punctuation of 91,8; 91,6; and 91,5 respectively.

In case of Disney, the company assured that its success is based on the richness of its history and of its original intellectual property. In that sense, the presence and international recognition of some classic characters such as Mickey Mouse or Donald Duck support the brand. However, its position also lies in the result of their acquisitions. Moreover, the success of the last Star Wars movie, focus of many breaking records in cinemas, has got a vital meaning. ;

The remainder brands which complete the Top 10 of the Brand Finance ranking are PwC (91,5) McKinsey &; Company (91,4), Nike (90,7) Johnson’s (90,7), Coca-Cola (90,4), NBC (89,7) and Google (89,5).

Alibaba, world’s biggest retailer

Key4 — Sun, 10 Apr 2016 09:34:00 +0200
The electronic commerce company has surpassed the north American group Walmart
The world’s biggest retailer company is now Alibaba, Chinese electronic commerce company, after surpassing the north American group Walmart, according to a communication report from U.S Securities and Exchange Commission (SEC) and PriceWaterHouseCoopers (PWC) has assured. This way, the Chinese e-commerce giant becomes the “biggest retailer economy’ of the world in terms of merchandising annual gross volume, index which analyses the value of the carried out sales through virtual stores and commercial platforms of a company in the online commerce sector.

Alibaba has not published yet its results from the fiscal year, closed last march 31st, even though some company sources have assured that they have surpassed the 482.100 million dollar in annual sales registered by the company Walmart, leader in the retail sector till now.

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Privalia and Disney announce partnership

Key4 — Sun, 10 Apr 2016 09:34:00 +0200
The agreement of both creates the Disney Corner, a space focused on the movie premieres
The online fashion website Privalia and The Walt Disney Company get together in order to launch its first Disney Corner, a children online section focused exclusively to the Disney products sale and which is located in the website and so on Privalia’s app. The new division, launched last April 5th, will be opened three times per year, times which coincide with the premiere of three important and waited for films of the company. This way, the premieres will give a singular thematic and promotion to each Disney Corner. This new section will be active from two to three weeks and will count with a previous promotion, as well as an exclusive animated movie advancement.

The first Privalia Disney Corner, already available for the web customers, is premiered with the launching of the sequel of the movie Alice through the looking glass, one of the most waited for movies of 2016 starred by Mia Wasikowska and Johnny Depp. In this occasion, the online outlet will launch special sales with the raffle of free cinema tickets for the premiere day, next may 26th. Moreover, the electronic sales website wants to celebrate this launching with a special promotion focused on its customers: after the third purchase in one of the Disney Corners or in some Disney campaign, clients will get into a new raffle of journey to Disney for the whole family.

Planeta Junior becomes licensing agent for “Miraculous Ladybug”

Key4 — Thu, 07 Apr 2016 09:34:00 +0200
The company has signed partnership with Zag to manage the property
Planeta Junior, children, young and family entertainment content compay, has signed deal with ZAG, specialized in entertainment global distribution, in order to manage the property “Miraculous Ladybug”. The movie tells the story of a young superhero girl, strong and independent, who motivates girls to dream about their adventures. Marinette is a teenager who looks normal but owns a very stressful double life, as well as full of important missions and goals.

Currently, the TV series is launched by Disney Channel in Portugal, Turkey, Greece, East and Central Europe and Spain, where it was premiered last February 15th with brilliant audience figures. “Miraculous Ladybug” has became a phenomenon in more than 120 markets including leader audiences in French (TF1) and Corea (EBS) and positions amongst the Top 10 in the EE.UU (Disney Channel and Nickelodeon). Moreover, the TV series has got a high level of interaction in social networks and it was recently situated in the first position of the Tumblr TV program ranking during the week of 21st March.

Spielwarenmesse eG establishes subsidiary in India

Key4 — Thu, 07 Apr 2016 09:30:40 +0200
The company is responsible for the organization of Kids India
Consolidating its position in one of the world’s largest growth markets, Spielwarenmesse eG is opening a subsidiary – Spielwarenmesse India Pvt. Ltd –headquartered in New Delhi, India which will start trading on 1 April 2016. The main objectives of the new, wholly-owned subsidiary include representing Spielwarenmesse eG and staging Kids India.

Establishing Spielwarenmesse India Pvt. Ltd. will give the trade fair organiser and marketing services provider direct access to the Indian market. Its population of 1.3bn people, 47% of whom are currently under 25 years of age, is benefitting from a period of rapid growth. The corresponding rise in purchasing power within the expanding middle classes is consequently having a positive impact on the toy market. Spielwarenmesse eG has been successfully organising Kids India in Mumbai for the past three years, featuring, among others, a pavilion for international exhibitors as part of the World of Toys Programme. It takes place at the Bombay Convention &; Exhibition Centre (BCEC) every autumn and has already developed into the most important toy fair on the Indian subcontinent. The forthcoming event will open its doors from 15 to 17 September 2016 in Mumbai.

Consumer confidence falls

Key4 — Wed, 06 Apr 2016 09:34:00 +0200
According to the last sample of the CIS, we chained three consecutive months of decline
The Spanish consumer morale remains lowing by political and economic uncertainty as demonstrated by the latest survey by the Center for Sociological Research (CIS), which reflects the confidence of the Spaniards has fallen 2.6 points last March compared to the month previous. Thus, the Indicator Consumer Confidence (ICC), which contains values between 0 and 200, stood at 92.6 points a reversal of expectations and the worst assessment of the current situation.

The March result puts the ICC below the values obtained in the last 14 months. Specifically, they have worsened both the expectations and the opinion on the current situation. The expectations indicator dropped 3.1 points from February, to 99.6 points, while the current situation indicator decreased 2.1 points and stood at 85.6 points. March is the third consecutive month in which the back consumer confidence after in January and February down to 8.3 points and 3.9 points, respectively. Thus, the indicator accumulates a fall of 14.8 points the start 2016, affected both by the worst expectations as adverse perception of the current situation.

The videogames consume grows in Spain

Key4 — Tue, 05 Apr 2016 09:34:00 +0200
The sector rose 9% compared to 2014 and reached 1.000 million euros
The videogames market get 1.083 million euros in Spain during the last year, which supposes a 8,7% increasing regarding the figures on the previous year, when the sector got nearly 966 million euros. The Spanish Association of Videogames (AEVI) analysed the trade and consume figures on this category and concluded that expectation is positive compared to previous years.

Actually, the sector invoiced near 87 million more than in the last term and, generally, it saw huge increasing on the online sector. In that sense, the videogames physical sales got 791 million euros, meanwhile the videogame downloading got an invoiced value of 292 million euros, compared to the 241 registered in 2014. According to AEVI, these figures are reflected in the consolidation of the videogames market, as well as its position as one of the firsts categories within audiovisual free time.

According to the published data, Spanish spent last year 334 million euros buying hardware on the Internet, which supposes an increasing of 11,2% regarding 2014; and 104 million euros in accessories, 15,4% more than in the last exercise. However, hardware physical sales registered 352 million euros in 2015, therefore it was a 3,3% decreasing. ;

Simpsons store will open in China

Key4 — Mon, 04 Apr 2016 09:34:42 +0200
The first official store will open in China, not Springfield
Surprise! The first official shop of the world's most famous American family, Simpsons, it will be installed in Sprinfield. The Chinese market is a great opportunity and the franchise has not wanted to miss.

"This will be an important year for us as we open our first store Simpson together with our Chinese partners," said Jeffrey Godsick, president of consumer products at 20th Century Fox.

The chosen cities are Beijing and Shanghai, which in June will be stained yellow with the arrival of these celebrities, which this year celebrates its 27th anniversary. The stores will have an area of 250 square meters to accommodate inside more than 200 series products, from clothing to accessories such as covers for mobile. 20h Fox Century expects that between 20% and 50% of all Simpsons merchandising is sold exclusively at these stores.

Lego, amongst the 10 world’s most regarded companies

Key4 — Mon, 04 Apr 2016 09:34:00 +0200
The company is in the Top 10 of the companies with the best reputation for the 6th consecutive year
The Reputation Institute released the annual Rep100 Track Report, in which it recognises the world companies reputation, and highlighted that the toy company Lego is still maintaining its previous years level. The Danish company is situated in the Top 10 list of the best companies in terms of reputation for the 6th consecutive year and obtains the 6th position in the list of most regarded companies in that sense. The stdy measures the corporative reputation of 100 companies by surveying the public from 15 countries and analysing aspects related to the emotional appeal of that corporations.

The toy company, which reached in 2015 over 100 million children from all over the world, highlights by its value and corporate philosophy. In that sense, the company investigate the importance and value of learning through playing before the age of 8. Hanne Rasmusse, head of the Lego Foundation, assured that there is a lack of comprehension regarding the value of playing while kids learn. “If children are being pushed towards formal education earlier and earlier, they then miss out on play-based learning which evolves skills such as problem-solving, empathy and creativity”, adds Rasmussen.

Catch-up TV consumption grows in Spain

Key4 — Sun, 03 Apr 2016 09:34:00 +0200
Movies and series, which prefer 77% of viewers
47% of viewers in Spain consume TV on demand, in line with the trend in Europe, where half and choose this option, the report 'Video on demand', prepared by the consulting firm Nielsen. The study shows that 77% of Spaniards see movies on demand. This is the main consumer demand followed by series and television (39%); comedies, documentaries and short videos (32%) and sports (24%). The report also reveals the two main advantages that Spaniards see in the consumption of video on demand: whether to display the programs when they want or can (78%) and to see a complete series without waiting for the issue (65%).

Regarding the most common devices, the study states that lead the ranking computers (82%), followed by mobile phones (50%), tablets (40%) and smart TV or smart TVs (38%). In addition, a quarter acknowledges see audiovisual content a la carte daily. Moreover, the report notes that 65% of respondents is in favor of blocking advertisements. According to the company, 66% say they see advertisements for products or services that do not interest them and about 60% say they would like to see only ads for products that interest you.

Turner Cartoon Network appoints new licensing agent

Key4 — Sun, 03 Apr 2016 09:34:00 +0200
TLC will be its licensing representative across France, GSA & Benelux
Cartoon Network announced last week that it has appointed TLC as its licensing representative across France, Germany, Switzerland, Austria and Benelux (Belgium, Netherlands and Luxemburg), considering the strong presence of the brand in these markets. As the deal contemplates, the TLC Company will be responsible for managing the official licensing programmes for Cartoon network’s portfolio of original animated properties, such as the comedy Adventure Time, The Powerpuff Girls, Ben Ten or The Amazing World of Gumball.

“Cartoon Network Enterprises owns a unique space in the entertainment licensing industry and their plans for the future and upcoming shows are very compelling”, said Melvin Thomas, CEO of LTC. Johanne Broadfield, Vice-president of Cartoon Network Enterprises EMEA added: “France, GSA and Benelux are high potential markets for us. We’re very excited to be partnering with TLC to ramp up our licensing activity and bring the successes we’ve seen in our other core European markets to these key licensing territories”.

Pueri Expo is added to FIT 0/16

Key4 — Thu, 31 Mar 2016 09:34:00 +0200
The Kind & Jugend Cologne entity assumes responsibility
The first call for the Pueri Expo, inspired by Kind &; Jugend, will be held as part of the Fit 0/16 from 3 to 6 June at the premises of Sao Paulo Expo Norte. The fair will feature about 100 exhibitors, national and international, which will provide equipment for all ages. FIT 0/16 maintains its current position, much more focused on fashion.

"The excellent performance of exhibitors confirms the purpose of Koelnmesse to create a central business platform for these sectors in the Brazilian market, offering international suppliers the opportunity to start their presence in this market, which is very promising" says Denis Steker, international vice president of Koelnmesse. Business opportunities in child and youth sector in Brazil are promising despite the current turmoil. This market has an annual value of about 45 billion euros, growing 15% annually and is the world's second volume. So far in these markets there was little foreign competition and now exhibitors will have an excellent opportunity to connect with retailers and major chains.

Spin Master announces results

Key4 — Thu, 31 Mar 2016 09:34:00 +0200
The company highlights an increasing of 22,9% compared to 2014
The toy company Spin Master announced its results for the quarter and year ended on December 31st 2015. Amongst the main results, the company highlights an increasing of 22,9% in the trade volume compared to the previous year: a rising from 715,7 million dollar to 879, million registered in 2015. Gross Product Sales rose 21,1%, reaching 982,7 million dollar (compared to the 811,9 million the company reported in 2015. Excluding the Cardinal Industries sales, company which Spin Master acquired in 2015, sales grow 17% to 950 million dollar.

Amongst the main results, the company highlights also a strong performance from licensed products such as Paw Patrol and Star Wars, property which gave a strong boost to the sales. The company stands out also the role of the new toy launches, such as Meccanoid, Bunchems or Clubby Puppies; in addition to the revenue from the Cardinal acquisition. However, the strong growing was offset by the declines in the Zoomer, Digi Bird and Flutterbye, as well as the products related with the How To Train Your Dragon movie.

Famosa volunteers organized a tree planting in collaboration with CIMA

Key4 — Wed, 30 Mar 2016 09:34:00 +0200
With this activity Famosa celebrates the International Day of Forests
Famosa 37 volunteers working with the Internal Environmental Committee of Alicante planting trees to celebrate actively the International Day of Forests, along with the city of Alicante and Polygon Las Atalayas. This is the second year that Famosa carried out the activity, which was held on Monday morning for four hours, in which volunteers worked in three shifts spread. On the first occasion, were pines; in this one, they have been 16 palm trees.

From Famosa, there is a deep conviction for the defense of the environment and sustainable management of natural resources. Only a tree is able to filter to 2.5 kg of carbon dioxide. Forests are the Earth thermostats regulate the temperature, and protect biodiversity. Mathieu Vallé;e, COO Famosa “this year, the International Day of Forests has even greater significance after the signing of the International Community for the COP21 December 12 in Paris”. Vallé;e stressed that “care for future generations, our children, is located in the center of Corporate Mission Famosa. We believe that play and stimulate their imagination through new activities, it allows them to grow happy, which will make them responsible adults and respectful of the environment around them”.

Planeta Junior as a licensing agent for The BFG Movie in Spain

Key4 — Wed, 30 Mar 2016 09:34:00 +0200
This is the adaptation of Roald Dahl's classic children's book by Steven Spielberg
Entertainment One (eOne) today announces the appointment of Planeta Junior as licensing agent for the film The BFG in Spain, ahead of Steven Spielberg’s big screen adaption of Roald Dahl’s classic children’s book which will premiere in cinemas in Spain on 8th July 2016. ;

eOne has pan-European licensing rights to The BFG and will be working in close collaboration with Planeta Junior to strengthen the consumer products programme in Spain. The agent will leverage its local expertise to increase retail exposure and distribution in Spain for eOne’s robust line-up of UK and European licensees. Planeta Junior will also be supporting global merchandise deals with Funko, That Company Called If (gifting) and WETA (high end collectibles). Underground Toys will distribute Funko’s vinyl collectible figure of The BFG, in Europe. In addition to expanding distribution for these deals in Spain, Planeta Junior will also be seeking new licensees for the Spanish market in the toy, homeware, gifting, stationery and apparel categories.