UsersHemeroteca de análisis de mercado
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12 reasons why dolls will continue to be important this Christmas
29/11/2013
Compared to the last two years, it may seem that the category of dolls is in the doldrums in Spain. It is true that sales are down - according to the NPD...
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Toy stores, ready for the holiday season
21/11/2013
Retailers have everything ready for the upcoming holiday season, which in Spain is expected to very concentrated in the last three weeks. In addition,...
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The online channel is increasingly important for toys
14/11/2013
Online sales of toys in Spain are not reaching the levels of other countries. In the five largest toy markets in Europe (UK, Germany, France, Italy and...
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Board games, updated classics (gallery)
08/11/2013
Board games are one of the categories that can be trusted for Christmas. They are not usually the star gift, but they tend to be present in letters to...
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Lego - the value of being a specialist
31/10/2013
Lego plays in another league, as it does not seem that the economic context affects the company at all. The Spanish toy market continues to show uncertainties,...
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6 trends we spotted in Brand Licensing Europe
21/10/2013
"This fair is growing a lot." This was one of the most heard comments in Brand Licensing Europe, which was held from 15-17 October in London, occupying...
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Baby and preschool toys - a category with future (gallery)
07/10/2013
Most babycare products retailers consider that baby and preeschool toy sales are stable. These are items that have been seen primarily as a supplement...
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Playmobil and the importance of long-term thinking
03/10/2013
This is the first article in a series in which we will focus on a dozen key players for the upcoming holiday season, including companies, brands, and market...
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Farewell to "boys" and "girls" labels
05/09/2013
The British subsidiary of Toys 'R' Us has announced that it will no longer differentiate their toys by gender. The company will stop saying which items...
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Juvenile products market sees increase in sales
26/07/2013
T he US market for juvenile products was approximately $2.8 billion in manufacturer sales for 2011, up 3.7% from $2.7 billion the previous year, according...
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