UsersBlog Periodicals
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The value of licensing
22/04/2013
Although sometimes it may seem that licensing is merely a derivative and auxiliary activity, the fact is that it is critical. Consider for example the...
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Brick-and-mortar stores are still the model to follow
15/04/2013
It sometimes seems that the weight of electronic commerce is larger, because of its also greater media presence. This is normal, as e-commerce is a new...
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Emerging markets and industries aimed at children
08/04/2013
In recent months we have published in Key4Communications and our trade magazines a series of reports on emerging markets, that we will also edit soon...
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The importance of classics
02/04/2013
One of the trends we are seeing in all sectors is a return to classics: products, aesthetics and lifelong brands are always in fashion, because they transmit...
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Different communication methods
25/03/2013
Companies must be able to call the attention of their target audience. It's not just about making noise just to make noise - the idea is to create an original...
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7 characteristics of the multichannel consumer
18/03/2013
More and more we hear the word "multichannel" referred to consumers. People sometimes confuse the meaning of this new behaviour and simply think that consumers...
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Toys to grow thanks to tablets
11/03/2013
More and more children play with smartphones and tablets, not just those made specifically for them, but also with their parents devices. Toys, especially...
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Advertisers and the guarantee of OJD
04/03/2013
Ediciones Just counts since 1992 with the certification of the Office of Justification of Distribution (OJD), the firm that monitors and certifies both...
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From toys to play
25/02/2013
The toy industry is dead. Or so says Richard Gottlieb at Global Toy News . According to Gottlieb, toy companies are just part of the play industry,...
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5 predictions for 2013
18/02/2013
Philip Tetlock, from the Berkeley University, analysed in 2005 28,000 predictions made by 284 economists over the previous 20 years. According to the study,...
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