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Blog Periodicals

  • The sum of the parts


    A relevant fact published by the NPD is the increase we are seeing in the average price of toys bought in Spain, despite declines in both total sales and...

  • Two types of consumers


    It's no secret that consumers are becoming more rational: the current economic situation leads to a more thoughtful purchase, in which people compare products...

  • Price is not the only issue


    There are many doubts about how will the next Christmas season in Spain: weak consumption and declines in sales of toys during the first nine months of...

  • The Spanish success of Monster High


    The Monster High phenomenon is the great success of toys and licensing in 2012 in Spain. We just have to take at look at the NPD data for July -the top...

  • Selling thanks to communication


    Sometimes we forget that we must not only do our job -we also need to communicate it, so that customers and our potential market are aware about our activity.

  • The limits of caution


    If there is one word that would qualify how manufacturers and retailers are working nowadays, this would be "caution". There is an obvious contraction...

  • Selling innovation


    Yesterday I was acting as a jury for the Kind + Jugend Innovation Awards (Cologne, 13-16 Septembre). This is the third year that I have participated in...

  • Increasingly rational purchases


    Consumers are increasingly more rational before a purchase, and they prefer to adjust value for money as much as possible. For example, as some retailers...

  • The value of information


    One of the recurring questions when talking to professionals in any industry is which elements determine the success of a product or a brand. The most...

  • The Licensing Forum, a useful and effective tool


    Marketers believe that events are the most effective communication tools, according to a research by MK Institute, explaining that during these activities...

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