UsersInterview Periodicals
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Elvira Sanjurjo (Mattel): "Our brands create stories that go beyond toys"
02/01/2014
Mattel turned 30 in the Spanish market last November, and continues with its aim of adapting strategies and developments to our market. Elvira Sanjurjo,...
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“European products are distinguished by high level of innovation, professional research and accurate design”
29/07/2013
Roberto Marelli is the President of the European Nursery Products Confederation (ENPC), established in 2011 with the aim to safeguard and promote the...
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"We are not the establishment, and the establishment is more vulnerable during economic crisis"
02/07/2013
Martin Pos and Matthias Steinacker established Cybex in 2005; eight years later the company has about 200 employees in 70 countries and its revenue grew...
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"Families are not going to compromise on quality, safety and image"
11/06/2013
Millenium Baby is the official distributor of Cybex in Spain, Portugal and Andorra, and the work of Josep M. Vallés, Manager, focuses on monitoring the...
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"Children's needs are not simple, they embrace all evolutive areas"
03/06/2013
Helena Figuerola, psychologist and expert in marketing research, works with businesses aimed at children in order to help them understand the role of kids...
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"Sometimes, buying a toy is a symbol of complete happiness"
02/05/2013
The Spanish market has six million children and adolescents, "a small segment of the population with their own money and influence in family purchases....
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“Brazil’s children products market has become one of the most attractive markets in the world”
03/04/2013
Brazil, one of the major emerging economies of the time, will host the first edition of the UBM baby care trade show Children-Baby-Maternity Expo South...
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"2012 results were positive for Miniland Baby thanks to our diversification in products and markets"
27/03/2013
With over 50 years of history, Miniland Group bases its business strategy on the values of innovation and globalization. Juan Ramón Domenech, Marketing...
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“Chinese parents want the best for their child, so they are looking for high quality products from trusted brands”
20/03/2013
China, the second largest consumer market for baby products, has more than 81 million children under 4 years and recorded 16 million new births annually....
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“The Indian baby care market has substantially grown during the past few years and caught the attention of many international players”
06/03/2013
India, with 1,258 million people, is the second most populous country in the world, just after China. More than 127 million children under 4 years, along...
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