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BabyChina, new babycare trade magazine for China

The new publication has been lauched coinciding with Hong Kong Baby Products Fair

08/01/2013

Charles Riotto, International Licensing Industry Merchandisers' Association (LIMA) president, taking part in the presentation of the new babycare trade magazine

BabyChina, a new babycare trade magazine aimed at this business professionals in China, has launched its first issue coinciding with the Hong Kong Baby Products Fair. The aim of this magazine is to promote the babycare and toddler business in the Asian country, one of the most important markets for the babycare business. According to Emili Alsina, BabyChina publisher and Executive Director, "the childcare industry in China could double its turnover in the next three years."

BabyChina is a bimonthly and bilingual -in Chinese and English- print magazine aimed at childcare and maternity professionals. The new publication, which has an initially print run of 15,000 copies, will be distributed among retailers and manufacturers from mainland China, Hong Kong and Macao. BabyChina also has a digital edition of the paper publication and a website with information on the industry which is updated daily.

The new publication, edited by the company iPAC Partners, counts with Ediciones Just participation in the project, a company with 50 years of experience in the publication of trade magazines focused on industries aimed at children and which publishes since 1992 the reference magazine for the childcare sector in Spain, Puericultura Market.

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