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Key4Communications - Toys
Headline News
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The fifth edition of ‘El Juego en la Escuela’ has already started
26/12/2016
The number of schools that bet on the introduction of toys in classrooms is bigger and bigger every time; so it has been demonstrated that the game favours...
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Improve Retail Forecasting
23/12/2016
According to data provided by the Spanish Confederation of Commerce (CEC by its Spanish acronym), retail trade is facing the best Christmas campaign of...
Trends
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The opinion power in eCommerce shopper
27/12/2016
According to data from the first Observatory on habits in eCommerce, prepared by Trusted Shops, with the collaboration of Alpha Research, customer ratings...
Market Research
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Changes in Spain’s birth rate and families
22/12/2016
As a result of the difference between deaths and births, the Spanish population decreases at the rhythm of 72 people each day, so that is why between January...
Interviews
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"The safety of children has improved a lot, and although much remains to be done, we are on the right way"
17/11/2016
In this interview, Antonio Lucas, head of press and publications of the Real Automobile Club of Spain (RACE), will give us his vision on some important...
Blog
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The digital tiredness, an opportunity for printed media
11/05/2016
The network has become our main information media but ¿do we really obtain the information that we need, the one that allow us consolidate knowledge related...
Most viewed
Javier García, new president of FEVAMA
EIB offers 116 million euros to El Corte Inglés in order to promote the online selling
Headline News
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Imaginarium launches new multisensory format at its points of sale
22/12/2016
Imaginarium, a chain specialized in the toy sector, has launched a new store format with which to convert...
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Criteria for designing safer and more ergonomic children's products
21/12/2016
With the aim of generating anthropometric data bases for children, the Institute of Biomechanics (IBV...
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Toys’R’Us unveils new results
20/12/2016
The multinational toy distribution group Toys’R’Us has made public new results, belonging to its third...
Trends
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The seven eCommerce trends that have triumphed during 2016
Once we reach the end of the year, it is also time to make predictions about what is going to happen...
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Promotions, a strategy under question
According to data from an IRI study, the promotions have reduced their attraction to the consumer. In...
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96% of Spanish parents have Smartphone
It’s already a fact that the existence of mobile has become a very important element in the lives of...
Market Research
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Increases the purchasing power of Spaniards
14/12/2016
According to the data revealed by the GfK Purchasing Power 2016 study, Spanish purchasing power reached...
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Black Friday’s consume increases in Spain
08/12/2016
It was developed during the 60’s decade in the United States and reached our Spain in 2012 to stay. Black...
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Christmas budget grows in Spain
01/12/2016
According to the data provided by the Barómetro de tendencias en las compras navideñas of American Express,...
Interviews
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"Internationalization is always accompanied by a general improvement in the business processes of the company"
20/10/2016
In Spain, after closing 2015 with a "record exports," the trade internationalization is becoming a focus...
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“To innovate means to carry out actions which give a different value to customers”
29/09/2016
Perfectly fitted to the new technological era, the brand MINILAND BABY focuses its activity on develop...
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“We trust in be able to help the developing of first age toys in the babycare sector”
15/09/2016
Already consolidated in the babycare spanish sector, the company distributor of childcare products MILLENIUM...
Agenda
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27/12/2016
Newsstand
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A year of interviews - Babycare
N. 53
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
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E-commerce, a growing channel
N. 52
The e-book E-commerce, a growing channel provides an overview of the online sales business, including...
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Social networks, tools to sell
N. 51
This is the first title of the new Key4Communications e-books collection, addressed to professionals...
Blog
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The growing of e-commerce in Spain ¿An opportunity?
11/02/2016
Online sales are altering the way consumers carry out the purchase process and this 2015 has been the...
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Juguetes B2B Toy Distribution Awards to come back
31/01/2016
Juguetes B2B Toy Distribution Awards to come back
This year we start de 17th edition of the Toy Distribution...
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The most interesting of 2015
14/01/2016
After the Christmas season, we can stop and assess 2015 in this ranking with the most read articles in...
Newsstand
Point of sale marketing
N. 300
In this Key4Communications e-book we bring you some facts, key points and opinions about how to enhance sales throught point of sale marketing, including...
Agenda
Hong Kong Baby Products Fair
09/01/2017 - 12/01/2017
Specialized in the babycare, the Hong Kong Baby Products Fair, held in China, offers a wide range of articles and novelties for children. In this way,...
FIMI
20/01/2017 - 22/01/2017
Held in the Madrid, the FIMI children's fashion fair is a professional event with international projection organized by Feria Valencia. In this way, being...
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