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Key4Communications
Headline News
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Beanstalk promotes Allison Ames to President
30/01/2014
Beanstalk has promoted 19-year company veteran Allison Ames to President, where she will be in charge of the day-to-day leadership and operational responsibilities...
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Johanne Broadfield, new VP at Cartoon Network EMEA
30/01/2014
Turner Broadcasting has appointed Johanne Broadfield as new Vice President of Cartoon Network Enterprises for the EMEA region (Europe, Middle East and...
Trends
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Five global e-commerce predictions for 2014
31/01/2014
- Key4Communications
The past year saw a surge in e-commerce revenues worldwide and, according to a new Forrester Research global e-commerce report, 2014 will be no different....
Market Research
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US toy sales drop 1% because of fewer shopping days
23/01/2014
- Key4Communications
S retail dollar sales of toys experienced a decline of 1% in 2013 when compared to 2012, according to retail sales data from global information company,...
Interviews
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Elvira Sanjurjo (Mattel): "Our brands create stories that go beyond toys"
02/01/2014
- Key4Communications
Mattel turned 30 in the Spanish market last November, and continues with its aim of adapting strategies and developments to our market. Elvira Sanjurjo,...
Blog
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6 reasons to visit the Nuremberg Toy Fair
29/01/2014
- Key4Communications
The Spielwarenmesse Toy Fair will be held from 29 January to 3 February in Nuremberg. This is the toy trade show with more visitors and exhibitors, and...
Most viewed
Headline News
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Goodbaby acquires Cybex
29/01/2014
On 27 January 2014, the company agreed to purchase the entire issued share capital of Columbus Holding...
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Licensing Expo registration is now open
29/01/2014
Registration is now open for Licensing Expo 2014, the tradeshow dedicated to brand, character, entertainment,...
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Everything ready for Harrogate Nursery Fair
28/01/2014
Harrogate International Nursery Fair will open from 23-25 March 2014 and will also host the Baby Product...
Trends
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BHTA and NPD expect the toy market to grow in 2014
A summer of blockbuster movies, the FIFA World Cup in Brazil, strengthening economic conditions, consumer...
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Guessing the future thanks to big data
We have already spoken on occasion of big data - how companies can manage all the information they collect...
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Social recommendations are key to sales
Two out of three consumers take into account the opinions of other social networks users before making...
Market Research
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UK toy sales drop 1%
22/01/2014
Toy sales fell 1% in the UK throughout 2013 down to a turnover of £2.9 billion, according to The NPD...
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Licensing and cinema: 11 movies for 2014
08/01/2014
Cinema is one of the main sources of properties for licensing, as animated films and classic comic heroes...
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Juvenile products sales on the rise
17/12/2013
The Juvenile Products Manufacturers Association (JPMA) reports that the U.S.market for juvenile products...
Interviews
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El Ocho: "TV still makes the difference when boosting a license"
14/11/2013
After 10 years of hard work, El Ocho Licencias y Promociones professionals define the company as dynamic...
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"Tablets will be the star toys this Christmas"
08/10/2013
Both the toy market and the society have changed considerably in the last 50 years. Clementoni, a company...
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“European products are distinguished by high level of innovation, professional research and accurate design”
29/07/2013
Roberto Marelli is the President of the European Nursery Products Confederation (ENPC), established...
Agenda
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Sorry, at the moment no other activities are available. We recommend visiting our periodicals and check back in a few days.
31/01/2014
Newsstand
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A year of interviews - Toys
N. 55
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
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A year of interviews - Licensing
N. 54
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
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A year of interviews - Babycare
N. 53
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
Blog
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6 reasons why you should sign up to receive our newsletters
27/12/2013
We really like our newsletters. Therefore, we find it very easy to list six reasons why to sign up to...
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Three lessons we can learn from independent booksellers
04/12/2013
Independent American bookstores have achieved what seemed unthinkable - their numbers and revenues grow...
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The benefits of optimism
04/11/2013
NASA considers the astronauts' optimism when selecting them. This is not an anecdotal issue: when someone...
Newsstand
Point of sale marketing
N. 300
- Key4Communications
In this Key4Communications e-book we bring you some facts, key points and opinions about how to enhance sales throught point of sale marketing, including...
