Trends

What consumers want in 2015

15/05/2015
- Key4Communications
Today’s customer has changed a lot from the years ago old one: our way to relate has been extremely altered....
‘Milennial mothers’ are more hiperconnected

13/05/2015
- Key4Communications
To be a mother is one of the most important decisions in a women life, one of the most substantial period...
Consumers want multi-screen experiences, personalisation and social shopping

10/05/2015
- Key4Communications
Shoppers around the world now expect omnichannel, multi-screen experiences from brands and retailers,...
Brands assign bigger budgets towards content marketing on digital video

06/05/2015
- Key4Communications
Content marketing that leverages digital video is seen as one of the best storytellin mediums by marketers...
Millennials unlikely to use a company’s product after a poor app experience

03/05/2015
- Key4Communications
New research from Oracle reveals that nearly 55% of millennials say a poor mobile app experience would...