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Key4Communications - Licensing
Headline News
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The fifth edition of ‘El Juego en la Escuela’ has already started
26/12/2016
The number of schools that bet on the introduction of toys in classrooms is bigger and bigger every time; so it has been demonstrated that the game favours...
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Rogue One triumphs in worldwide box offices
23/12/2016
The last call of the saga by George Lucas, Rogue One: a Star Wars story, has outpaced the expectation and collected 278 million euros globally only during...
Trends
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The seven eCommerce trends that have triumphed during 2016
23/12/2016
Once we reach the end of the year, it is also time to make predictions about what is going to happen in the next, and to know what has happened during...
Market Research
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Changes in Spain’s birth rate and families
22/12/2016
As a result of the difference between deaths and births, the Spanish population decreases at the rhythm of 72 people each day, so that is why between January...
Interviews
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"The Spanish presence abroad is still below their potential"
12/12/2016
Alfonso Ortega Giménez, professor of Private international law at Miguel Hernández University of Elche and author of Plan de internacionalización empresarial....
Blog
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The digital tiredness, an opportunity for printed media
11/05/2016
The network has become our main information media but ¿do we really obtain the information that we need, the one that allow us consolidate knowledge related...
Most viewed
Headline News
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Improve Retail Forecasting
23/12/2016
According to data provided by the Spanish Confederation of Commerce (CEC by its Spanish acronym), retail...
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Criteria for designing safer and more ergonomic children's products
21/12/2016
With the aim of generating anthropometric data bases for children, the Institute of Biomechanics (IBV...
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Paw Patrol, Star Wars and Yo-Kai Watch, leaders of the toy sector in Spain
21/12/2016
With a 8,7% increasing in sales till November, the toy sector is already deep into its most important...
Trends
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Promotions, a strategy under question
According to data from an IRI study, the promotions have reduced their attraction to the consumer. In...
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96% of Spanish parents have Smartphone
It’s already a fact that the existence of mobile has become a very important element in the lives of...
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Price will be a decisive factor this Christmas
During this Christmas, the number of people who compares prices before making a purchase will grow 22%...
Market Research
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Increases the purchasing power of Spaniards
14/12/2016
According to the data revealed by the GfK Purchasing Power 2016 study, Spanish purchasing power reached...
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Black Friday’s consume increases in Spain
08/12/2016
It was developed during the 60’s decade in the United States and reached our Spain in 2012 to stay. Black...
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Christmas budget grows in Spain
01/12/2016
According to the data provided by the Barómetro de tendencias en las compras navideñas of American Express,...
Interviews
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"The Spanish toy sector has for many years maintained a clear commitment to internationalization"
23/11/2016
The Hong Kong Trade Promotion Council, Hong Kong Trade Development Council (HKTDC), celebrates its 50th...
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"Llicensing will grow much if we get adapted to the new consumer"
27/10/2016
After the changes made in the general direction of its division in Spain and Portugal, the Turner company...
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“We only represent those properties which have got clear licensing possibilities”
18/10/2016
Edebé Licensing surged by the hand of the filial Edebé Audiovisual from the publishing company Edebé....
Agenda
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Toy Fair
24/01/2017 - 26/01/2017
Being the only international event dedicated to the toy industry in the United Kingdom, the ...
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Paperworld
28/01/2017 - 31/01/2017
Held at the end of January, the ...
Newsstand
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A year of interviews - Licensing
N. 54
In this Key4Communications e-book we bring you the interviews published at our portal with some of the...
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E-commerce, a growing channel
N. 52
The e-book E-commerce, a growing channel provides an overview of the online sales business, including...
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Social networks, tools to sell
N. 51
This is the first title of the new Key4Communications e-books collection, addressed to professionals...
Blog
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The growing of e-commerce in Spain ¿An opportunity?
11/02/2016
Online sales are altering the way consumers carry out the purchase process and this 2015 has been the...
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Juguetes B2B Toy Distribution Awards to come back
31/01/2016
Juguetes B2B Toy Distribution Awards to come back
This year we start de 17th edition of the Toy Distribution...
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The most interesting of 2015
14/01/2016
After the Christmas season, we can stop and assess 2015 in this ranking with the most read articles in...
Newsstand
Point of sale marketing
N. 300
In this Key4Communications e-book we bring you some facts, key points and opinions about how to enhance sales throught point of sale marketing, including...
Agenda
Hong Kong Licensing Show
09/01/2017 - 11/01/2017
The Hong Kong Licensing Show has become one of the most important international events in the industry. In this way, the event aims to offer the latest...
Hong Kong Toys and Games Fair
09/01/2017 - 12/01/2017
Organized by the Hong Kong Business Development Council, the Hong Kong Toys & Games Fair can be considered as one of the largest international events...
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