UsersInterview Periodicals
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“The license provides newness, dynamism, currency and specially a direct and emotional connection with the final consumer”
14/04/2016
Founded more than 20 years ago in the city of Alicante, Dekora started its career working for the ‘turrón’ sector, and now has become an important compant...
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“Toys are still our most important category”
31/03/2016
El Ocho is an agent dedicated to brand management and professional marketing, focused mainly on Licenses and Promotions, and with presence in Spain, Portugal...
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“The international leap is the reason of our growing”
15/02/2016
Kids Licensing picks the heritage of Kids Euroswan, a company which is been more than thirty years working in the licensing business and finding the new...
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“The licensing sector in Spain is characterized by the licenses short trajectory”
09/02/2016
In spite of being a big multinational within the toy sector, Hasbro has reoriented a part of its business a step farer from the toy market. Three years...
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"Social networking is an excellent vehicle to place customers at the center of the value chain"
28/01/2016
Where do I start 2.0 is a book where companies will find the key to positioning in social networks and take out professional performance. The author, Natalia...
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“The fair is growing and proving to be vital for the toy industry"
30/12/2015
The Toy Industry Association (TIA) is a registered non-profit organization responsible for representing all the companies participating in the creation...
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“Our position is quite clear: we want to be number one and we want to keep number one”
16/12/2015
The Nuremberg Toy Fair Spielwarenmesse, held in the German city, has had in the last edition 2015 70,000 visitors from 120 countries, a million products,...
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"Our main products are toys, but slowly we are trying to expand the offer"
27/10/2015
Having spent working in large companies, Pawel Dudzisz decided to bring up Little Big Toys. This initiative, based in Ostrołęka, a small town located...
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"I was conscious of the need for a solution for parents and their little ones"
23/08/2015
My personal interest in babywearing was ignited when I saw babies...
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“An internationalisation strategy is essential for any company”
05/08/2015
In this interview, José María Sainz, author of Practical Internationalisation Plan, explain us main aspects to be considered when starting an internationalisation...
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