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Disney will open two Disney Baby stores

The company is considering new business line

14/06/2011

Disney will open its first Disney Baby store next year at the Americana mall in Glendale (California), near the company's headquarters. The second location has not been yet confirmed, but the shop will probably open in the East coast.

These stores will specifically offer products for infants and highlight the best of its new infant line, including apparel, nursery items, and bath products. This commercial initiative is considered a test for a possible new chain of Disney Baby stores.

The announcement is also part of the company strategy to address itself to younger children, as preeschool programming is increasing, and also a dedicated channel for preschoolers, Disney Junior, will debut next year.

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