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4Kids Entertainment will introduce licensing plans at Las Vegas

The agency will outline new licensing projects for classic properties as well as new incorporations


Licencing agency 4Kids Entertainment will showcase a diverse brand portfolio at Licensing International Expo (held 14-16 June in Las Vegas), including classic properties – Yu-Gi-Oh!, The American Kennel Club, The Cat Fanciers Association– as well as recent incorporations such as Meat or Die, or Max Adventures.

The Yu-Gi-Oh! brand, celebrating its 10th Anniversary in 2011, is a cornerstone of the 4Kids licensing division. Several events to commemorate the franchise’s milestone, including a Toonzai 500 episode stunt, are planned throughout 2011. 4Kids will also be presenting ZEXAL, the new Yu-Gi-Oh! series scheduled to debut in the US during fall of 2011.

Among recent additions that will be presented in Las Vegas is Meat or Die, an animated series targeted to young-adults, with a licensing program including mobile apps and videogames.

4kids will also introduce licensing plans for brands such as TV series Dinosaur King, or design brands Pachanga and Chicaloca.

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