Go to: Section menu | Main menu | Footer | Top of Page


Headline News

 
Tweet

Angry Birds take LIMA best licensing programme award

LIMA awards recognize the best licensing brands and companies of the year

14/06/2012

Rovio Entertainment's Angry Birds has won the best licensing programme award given by the Licensing Industry Merchandisers’ Association (LIMA) at Licensing Expo, held 12-14 June in Las Vegas. The brand has also won the prize for the best toy and character programme.

With these annual prizes, LIMA awards 17 properties and firms in eight categories, including art and design, toy and character, TV and entertainment, sports, promotions and retailer.

Winners are:

Art or Design
Programme: The Victoria and Albert Museum
Licensee: Navigate (for the Very Hungry Caterpillar children’s gardening products)

Character or Toy Brand
Programme: Angry Birds (by Rovio Entertainment)
Licensee–Hard Goods: Commonwealth Toy & Novelty (for Angry Birds toy & novelty products)
Licensee–Soft Goods: SGFootwear (for Pillow Pets slipper collection)

Corporate Brand
Programme: Jelly Belly (by Jelly Belly Candy Company, The  Licensing Company North America)
Licensee–Hard Goods: Thermos (for Under Armour hydration bottles)
Licensee–Soft Goods: SGI Apparel (for Harley-Davidson children’s apparel & accessories)

Film, TV, Celebrity or Entertainment
Programme: Peppa Pig (by Entertainment One)
Licensee–Hard Goods: Redan Publishing (for Peppa Pig Fun-to-Learn and Bag-O-Fun magazines)
Licensee–Soft Goods: Jay Franco and Sons (for Star Wars home collection)

Sports
Programme: National Basketball Association
Licensee–Hard Goods: Topps International (for Indian Premier League Cricket Attax trading card game)
Licensee–Soft Goods: Junk Food Clothing (for Junk Food Vintage NFL)

Promotion (tie): Hello Kitty Beauty at Sephora (by Sanrio) and MAC Wonder Woman Collection (by DC Comics/Warner Bros. Consumer Products)

Retailer: Walgreens (for The Biggest Loser)

Overall Best Licensed Program of the Year: Angry Birds (by Rovio Entertainment)

Share:  
  • La Tafanera
  • delicious
  • Facebook
  • Twitter
  • LinkedIn
 

Go to: Section menu | Main menu | Footer | Top of Page