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Key4Communications celebrates its first anniversary

Twelve months providing information and analysis of the toy, the child care and the licensing industries

  • Key4Communications

Ediciones Just presented the Key4Communications portal in January 10, 2011 in the Hong Kong licensing, childcare and toy fairs organized by the Hong Kong Development Council. After twelve months, the site has become a source of information and analysis on these three sectors for professionals around the world, offering content in English and Spanish. Key4Communications is celebrating this anniversary in Hong Kong, where the site is present with its own booth.

Since then, the site has published more than 1,000 news and nearly a hundred interviews with professionals of the three sectors, as well as dozens of reports analysing these businesses. Also, about 900 people are already subscribed to the weekly and monthly newsletters, which have become one of the most reliable and consulted sources of information. Also, the site recently launched a new Trends section, which analyses marketing and communication techniques, with special attention to new technologies.

New contents
The professionals behind Key4Communications are also preparing new contents for 2012. The site will launch e-books on the most important issues for professionals in the toys, childcare and licensing industries and will also begin to send daily newsletters.

2012 is an important year for Ediciones Just, as it meets its first 50 years of history, since in 1962 the company launched the first issue of its Juguetes B2B magazine. In addition, Puericultura Market will reach its first 20 years of life. In 2011, Licencias Actualidad published its 50th issue.

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