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More than 2.000 brands will be present at BLE

The show could gather more than 300 exhibitors


Brand Licensing Expo has already confirmed 297 exhibitors, who will be showcasing more than 2,200 brands at London's Olympia in October 15-17. This number of licensors and agents is already higher than the one recorded last year, when the show reached its highest attendance to date, with more than 9,000 licensing professionals, a 23% increase in total visitors, a 14% increase in retail attendance and a 17% increase in European attendance over the previous year.

BLE has a new floor plan this year, dividing the show into three distinct zones: Brands; Art, Design and Image; and Characters and Entertainment. Indeed, its new Brands zone, featuring sport, fashion and lifestyle brands, has helped to incorporate new names to the BLE exhibitors’ list, including Fender, FIFA, Playboy Enterprises, Puma, and WWF.

Among the firms who have confirmed their presence there are names like Arait Multimedia, Biplano Licensing, CPLG, Disney Consumer Products, El Ocho Licencias y Promociones, Mind Candy, Planeta Junior, Rovio Entertainment, Selecta Vision, and Viacom.

In addition, new events have been added, including The Brands Bar and Meeting Place, The Brand Experience Theatre, a renovated Art & Design Café, and facilities devoted to exposing specific brands and licensed products.

A reinforced programme for retailers
The fair is also launching its Retail Mentoring Programme, which last year boosted the growth of 14% in assisting retailers, counting with the participation of companies such as Boots, BHS, John Lewis, Lakeland, New Look, J. Sainsbury, and Tesco. From April to October, these retailers have participated in workshops and seminars. This initiative has been expanded and enhanced compared to previous years, with the intention that retailers know further the peculiarities of the licensing business.

Lectures and presentations
International Licensing Industry Merchandisers' Association (LIMA), official partner of the event, will also participate in the organization of Licensing Academy, a series of free lectures to be held over three days and that start with the presentation of Kevin Eastman, co-creator of the Ninja Turtles, and Rich Magallanes, senior vice president of Nickelodeon. The show will also host conferences on Angry Birds and Volkswagen .

Furthermore, the Screening Suites also return this year. During these sessions, the main producers and film distributors will introduce their major releases. Companies like Sony, Paramount, Twentieth Century Fox, Universal, and Dreamworks have participated in previous editions.

Another area which will have again a major presence is the Advice Centre, where visitors can consult professional doubts about legal, financial and contractual issues.

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