Nintendo cuts down the price of its 3DS console after the fall in sales | Key4Communications | News

Nintendo has decided to lower by 40% in price of its Nintendo 3DS, after announcing losses of 25.5 billion yen ($327 million) in the first three months of its fiscal year. Revenue fell further by 50.2% to 93.9 million yen ($1.2 billion) and has revised downwards its revenue forecasts for the full year by 18%, and its profits expectations by 82%.

The company has sold 710,000 units of the console between April and June, making a total of 4.32 million, below expectations. Nintendo remains anyway the end of the year target: 16 million machines sold.