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Spielwarenmesse to introduce baby equipment

The demand for these products is increasing

  • Key4Communications

Spielwarenmesse  will now feature baby equipment in addition to toys, including buggies, nursery furniture and accessories to car seats, among other products. Also, the fair team is increasing the exhibition space for baby and infant articles for the 65th Spielwarenmesse. “ The demand our buyer for baby and infant articles has greatly increased in recent years and is continuing to grow. We have decided to extend the space in order to accommodate this development”, explained Ernst Kick, Chairman of the Board of Spielwarenmesse.

The fair has also redesigned the area of baby and infant articles, that will be exhibited in the new Hall 3A, with Dolls, Soft Toys in Hall 1, Baby and Infant Articles in Halls 1, 2 and 3, and Wooden Toys and Craftworks in Halls 3 and 3A.

Given their affinity, the School Articles, Stationery, Creative Design product group will be exhibited in the same space as the educational toys. Both will be showcased in Hall 4 from the next Spielwarenmesse onwards. Therefore, Hall 9 will be available in its entirety to the Festive Articles and Carnival product group.  

With 170,000 m2 of exhibition space, the 65th Spielwarenmesse will be the largest ever. The entire toy industry will meet in Nuremberg from 29 January to 3 February 2014 to find out about the latest news and trends in the market. Almost 40% of the 73,500 trade visitors come exclusively for the Spielwarenmesse.

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