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The Licensing Forum, meeting point for the industry

The Licensing Forum will bring together the top companies and professionals in the industry

  • Key4Communications

The 7th Licensing Forum will take place on September 12 at Ifema (Madrid) and will bring together the leading professionals in the industry of Spain and Portugal. The event will be held in parallel with the Intergift fair, so it will be even more accessible to the licensing professionals, who will be able to know the proposals of agents and owners for the end of 2013 and for 2014, as well as to receive information on the latest market trends.

The Licensing Forum will feature a total of 13 exhibitors, including some of the most important agencies and industry owners. These exhibitors will bring to the event about 500 brands. Ten of these companies will have their own booths:

- Biplano Licensing, licensing agency that with properties such as Hello Kitty and Betty Boop in its portfolio.
- Copyright Promotions Licensing Group Barcelona, the multinational licensing agency with properties like Skylanders and The Simpsons.
- El Ocho, Licencias y Promociones, responsible for managing the licensing programmes of brands such as Kimmidoll and Peppa Pig.
- Fremantle Media is an international group of audiovisual content, holding rights for properties such as Monsuno, Rebecca Bonbon, and Tree Fu Tom.
- Hong Kong Licensing Show, HKTDC, that will present the opportunities offered by this fair to be held in Hong Kong from 6 to 8 January.
- LIMA Iberia
is the official representative in Spain and Portugal of the International Licensing Industry Merchandisers' Association.
- Luk Internacional, media rights distributor whose star properties are Doraemon and Robin Zingone.
- Mattel Brands, the licensing division of the world's best-selling toy maker, presenting brands like Monster High, Max Steel, Barbie and Hot Wheels, among others.
- Planeta Junior, a company specializing in audiovisual content that will bring to Madrid properties such as Maya the Bee, Sesame Street and Redakai.

- Selecta Vision has over 25 years experience in the audiovisual sector, managing rights of shows such as Dinosaur Train and Miss XV.

Also, the event will feature three other companies that will participate in the new Meeting Space:

- Arait Multimedia, multimedia content distributor specializing in Japanese animation with Inazuma Eleven as its star property.
- Imira Entertainment, Spanish company specialized in the production and distribution of audiovisual content for children and youth, with properties such as Lucky Fred in its portfolio.
- Mendía Licensing, licensing and promotional agency managing classic brands such as Pepsi and Asterix and Obelix, among others.

Round table about retail

The round table about the growing power of retail will discuss the weight and influence of retailers in the licensing business, and will expose ideas about how to address the relationship between distributors and other industry players. The discussion will cover topics such as programs for retailers, the information they receive and require from licensors and agents, and the figure of the preferred supplier, in which retailers can propose or impose specific licensees.

This roundtable will count with:

- José Manuel Cuesta, Director, Fnac Majadahonda.
- Jose María Cendra, General Director, Nickelodeon & Viacom Consumer Products.
- Pau Pascual, Director, Copyright Promotions Europe Group Iberia.
- Lluís Torrent, General Director, Panini Iberia.
- Fernando Pérez, Director, NPD Group Spain.

The event, organized by the trade magazine Licencias Actualidad with support from the International Licensing Industry Merchandisers' Association (LIMA), met last year more than 150 professionals representing 84 companies, in addition to 16 exhibitors. This renewed Licensing Forum will be held in parallel with Intergift, aiming to make the event even more accessible to licensing professionals.

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