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Tomy buys two juvenile products companies

These two firms registered sales of $23 million during 2010

  • Key4Communications
22/08/2011

Toy maker Tomy International acquired Boon Inc. and Keen Distribution LLC, developers, marketers and distributors of mother, infant and toddler products.

Boon was established in 2004 and counts with a product line of feeding, bath, décor and organization products. Keen Distribution serves as the exclusive US marketer and distributor for Bumbo International, as well as products from the UK-based Gro Company.

Both companies generated net sales of about $23 million over the last year, with sales growth expected in the second half of 2011 and 2012.

"We plan to aggressively expand Boon/Keen internationally and support growth into new product areas, while maintaining their existing premium positioning," Curt Stoelting, CEO of TOMY International, said. "The acquired brands and products and the new additions to our management team allow us to rapidly expand our presence in convenient, design-driven mother, infant and toddler products."

Boon and Keen's senior management will retain 20% carry-over ownership.

Tomy International produces toys for preschoolers, children and adults, as well as nursery products for mothers, infants and toddlers. TOMY International also markets its products under licensed properties such as Thomas & Friends, Chuggington, Disney's Winnie the Pooh, Cars, and Toy Story, among others.

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