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Toys ‘R’ Us expands electronics offer

The company has redesigned and increased its electronic department

  • Key4Communications

Toys ‘R’ Us will expand product categories in electronics, including prepaid mobile phones, tablet computers, headphones, digital cameras and accessories for Apple products.

The company has redesigned its electronics departments in Canada and the US, and significantly increased the space dedicated to these products, also adding interactive displays.

Toys ‘R’ Us is introducing these new products through seven commercial strategies:

-No contract cellular offerings.

-Expanded selection of digital devices, including mp3 and movie players.

-Continuing to sell Amazon’s Kindle e-reader, including the new Kindle Fire tablet.

-A wide offer of tablets from major manufacturers.

-Offering headphones designed for kids, some of them licensed.

-A growing Apple offer, with accessories and devices of this brand.
-More virtual gift cards, to use through Facebook, through Amazon or even offering mobile minutes.

In addition to these new categories, Toys ‘R’ Us will also reinforce its current offer of video games, DVDs, licensed electronics, musical instruments and karaoke devices.

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