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Online sales during Cyber Monday reach new record

Sales during Monday after Thanksgiving grew 30.3%

  • Key4Communications

Cyber Monday was the biggest online sales day of the year in the US, according to IBM. During this day (the first Monday after Thanksgiving), revenues grew by 30.3% compared to the same day of 2011.

Again and as happened on Black Friday (the Friday after Thanksgiving), the importance for commerce of smartphones and tablets increased: 18% of consumers used these devices to connect to online stores, looking for deals and discounts. This figure is 70% higher than the one recorded last year.

According to Comscore, the increase in sales was of 17% over last year, although the consultant agrees that this was the day with more online sales in 2012, reaching $1.47 billion. So far, this holiday campaign (starting 1 November) has registered online sales worth $16.4 billion, 16% more than the same period last year.

Cyber Monday was coined seven years ago, when online retailers began to note the growth of sales during the Monday after Thanksgiving. Online stores reinforce this day with deals and special offers that are also being extended into Latin American and European markets.

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