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Brand Licensing Europe opens License This! to new properties

The event organizers also announce the contest judge panel


Brand Licensing Europe has launched the second edition of License This!, a competition open to new properties in publishing, art and design, television, and digital media.

The panel will evaluate proposals on October 20, taking into account originality, commercial possibilities, and adaptability to different product categories. The winner will receive a fully equipped stand for Brand Licensing Europe 2012, valued in £ 4,500.

Andrew Kerr, managing director of Aoh! k Commercial Ltd. will be the chairman of the jury. Along with him will be Oliver Dyer, managing director, Skew Studio; Eric Huang, director of publishing, media and entertainment, Penguin Group, and Patricia Wilde, director of licensing, Marathon Media, and president of F2D2.

Brand Licensing Europe will be held from 18 to 20 October 2011 at the Grand Hall Olympia, London.

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