Looney Tunes and the NBA team up to launch licensed product | Key4Communications |

Warner Bros. Consumer Products EMEA (WBCP EMEA) has signed a collaboration agreement with the NBA to launch licensed products, events and promotional campaigns in Europe, Middle East and Africa with the Looney Tunes, in a deal announced in Brand Licensing Europe.

This multiyear deal combines the Jr. NBA / Jr. WNBA and Looney Tunes Active! brands, aiming to increase interest and encourage participation in basketball among children aged 4-12 years. Consumer products will include apparel, accessories, toys, games, and food. All items will include logos and images of both properties, featuring the Looney Tunes characters wearing the shirts of the teams in the NBA.
 
“ Looney Tunes Active! has been widely successful in communicating the importance of living an active lifestyle to children,” said Pilar Zulueta, executive vice president and general manager of WBCP EMEA. “The partnership with the NBA provides us with direct access to a vast new audience and an opportunity to leverage our iconic Looney Tunes characters to promote the importance of living an active lifestyle through basketball.”

“This multi-faceted partnership with Warner Bros. Consumer Products is an ideal brand-match for the NBA and through the association with the globally recognized Looney Tunes characters, will help grow participation in a fun way while promoting the benefits of leading a healthy lifestyle through basketball,” said Benjamin Morel, Senior Vice President of NBA Europe.

A key aspect of the agreement will be the basketball workshops - taking place in European NBA events where children can learn more about the sport along with NBA personalities and the Looney Tunes characters.