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Nickelodeon launches branded content for tablets

Nick App will offer full episodes, clips, photos, and games, among other contents


Nickelodeon has launched Nick App for Ipad, featuring instant and on-demand access to more than 1,000 pieces of Nickelodeon-themed content. It includes short-form videos of original skits, sketch and comedic bits; behind-the-scenes clips and photos from Nick stars and animated characters; as well as kid polls and newly created games at launch. The application will be available for other platforms in the coming months.

Full-length episodes of Nickelodeon’s current top shows also will be available via subscriber authentication through participating TV providers. The Nick App is free of charge, available from any US location with high-speed internet connection.

The Nick App will add new content daily, and will also serve as a creative sandbox for Nickelodeon, incubating new original animated and live-action content that will attract repeat viewing, launch shareable content and spin-off new series for television. Nickelodeon will also launch a Nick Jr. preschool version of the app later this year.

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