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Paramount reorganizes its licensing division

The company wants to adapt to the growing digital market

30/09/2011

Paramount is merging its Home Entertainment and Licensing areas into a new division called Home Media Distribution. The company aims to manage the growing importance of the digital market, as home entertainment and digital licensing will fall under the same department. Thanks to this operation, Paramount also hopes to be more flexible and adapt better to market changes. Dennis Maguire, former president of Home Entertainment, will lead the new organization, which will be based in Los Angeles.

Paramount's parent company Viacom also recently announced the reorganization of its licensing and merchandising division.

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