Interviews
"Feedback from our customers is vital"
Oriol Canet, General Manager, Ingo Devices
11/08/2011
Ingo Devices is a young company, but with only a four-year history, the toy maker has established offices in China, Hong Kong and the United Kingdom, as well as the Sabadell headquarters. All thanks to its main bet: licensed electronic products.
Although the company was founded in 2007, it is already well established in the international markets. What are the objectives of the company in this regard?
Internationalisation and diversification of business within the company key units: consumer electronics and toys.
What factors are taken into account when choosing licenses to work with?
For us, feedback from our customers is vital, as they support and reinforce the decision for a range of products of a particular license.
Do you think social networks can be useful for business? How? What are Ingo plans in this regard?
Ingo as a company has a long-term commitment to social media, Internet and communication campaigns to provide options that can facilitate and encourage purchases of our products. All social networking platforms and e-businesses are strategic to us.
What do you think could be the most important trends in the field of electronic toys for the coming years?
For electronic toys, products should have high play value, and they should be mid or low-priced, in order to fit the most not only with the current market situation, but also when it gets better.