Global Toy Conference will show new techniques to traditional retailers | Key4Communications |

With the topic “How to Get Customers into Your Shop – Successful Pricing, Presentation and Selling” the Global Toy Conference of the Spielwarenmesse will explain what parameters business owners can adjust for the future in order to get clients in their shops in the age of the internet.

The conference will take place for the first time in the St Petersburg hall in the NCC East on Saturday. According to Spielwarenmesse, "the new earlier date means that more international retailers can take advantage of the knowledge on offer at the toy industry's leading trade fair – from 9 a.m. to 4 p.m. on 1 February 2014."

In three successive modules, congress participants will learn the latest tricks, how they can use their pricing strategy, product presentation and sales techniques to make themselves stand out from online stores, or how they can position themselves with cross-channel marketing. Participants can combine the three modules as desired.