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Market Research

Brazil, a promising market

Brazil, one of the world emerging economies, presents countless opportunities for childcare, toys and licensing industries

Eleven years after Brazil was considered one of the world's four emerging powers by Goldman Sachs Group, this state continues moving through its path of growth: the country has a large population and a youthful market that employs a wide majority of its population. 

Brazil, the largest economy in Latin America, has a population of over 198 million inhabitants, of which a quarter -over 47 million- are under 15 years old. Although, according to United Nations (UN) estimates, the population of the country will gradually grow old, in 2050 this power will have nearly 33 million citizens under 15 years, while in Spain the population of this age group will be about 7.5 million people. The progressive reduction in the number of children per family, along with the improvement of living conditions, suggest that Brazilian families will spend more money on the care of their children, thereby increasing the consumption of items aimed at children and adolescents.

Considered a country of upper-middle income by the World Bank, currently Brazil's economy recorded growth rates of 2.7%, while in 2010 registered a growth of Gross Domestic Product (GDP) of 7.5%. It is also necessary to highlight the good functioning of retail trade in the country: according to the Brazilian Statistics Institute (IBGE), the volume of sales in retail outlets grew by 7.5% last year, a figure that rises to 9.1% when taking into account the first nine months of 2012.

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