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A store in your pocket

The present and evolution of mobile commerce


"A store in your pocket - the present and evolution of mobile commerce" offers an overview of new trends in commerce through smartphones and tablets, including figures and uses, and adding useful information for professionals of the toy, licensing and babycare products industries. The goal is that producers and retailers are able to take advantage of a tool that we all carry in our pockets.

The will download the e-book in three formats: pdf, epub (for most e-readers) and mobi (for Amazon's Kindle).

 
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