UsersNewsstand
Toys and games for adults
The possibilities of an untapped market
The adult consumers segment is a consumer niche with great potential as it increasingly represents a larger share of the population with a purchasing power and an autonomy of decision larger than the one of children consumers.
However, if the toy industry wants to reach this audience and incorporate it massively as a toys and games consumer, it must overcome the cultural barriers that present playing as improper for an adult.
This report gathers opinions and information from toy manufacturers, retailers and experts, providing helpful insight into a growing market segment.
The document will be downloaded in pdf, epub (for most electronic readers) and mobi (for the Amazon's Kindle).
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