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Market Research


2015, a transition year for the babycare sector

Manufacturers, retailers and the distribution consider that 2014 has been a stable year


In the next issue of Puericultura Market it will be published an extensive report with the opinions of specialized professionals in the babycare industry, in which we analyse the evolution of the sector in 2014, the expectations for 2015 and the main trends that will shape the market. Some of the conclusions of this report are:

1. The consumer is more rational and buys strictly the necessary. Consumers look for products that are functional, practical and versatile and at the best price, and they acquire both offline or online, depending on their needs.
2. Exporting companies have managed to offset the stagnation of domestic consumption by increasing the internationalization of their business, taking advantage of the growing trend of the emerging markets.
3. Manufacturers have launched to the market new items with different prices tailored to the different needs of consumers. These products are more versatile and functional, which provides greater durability over time.
4. Innovation is an aspect manufacturers are trying to further develop.
5. Specialized retailers, meanwhile, are committed to give a shopping experience to costumers.
6. Manufacturers and distributors have enhanced their communication on the Internet, improving their websites and social networking presence because it is the way to reach the consumers and enhance their brand image by offering product information, images and illustrative videos.

An extended version of this article will be published in the next issue of our magazine Puericultura Market. Subscribe here!

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