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An overview to the babycare sector in the international markets

Puericultura Market magazine publishes an overview of the evolution of the babycare sector in different European countries and China

28/01/2016

Thanks to the valuations offered by specialized international journals in the babycare industry, Puericultura Market Magazine provides, in its latest edition of January/February, an overview about the evolution of products and services for children's sector, with its Main trends in European countries (Germany, Belgium, Italy and Sweden) as well as in China.

China, from the Made in China to the Intelligently Made in China
After the end of the one-child policy, as revealed Jana Robles in BabyChina Magazine, the Chinese childcare sector is experiencing a boom time. With a strong weight of the e-commerce, and thanks to new policies of quality certification, mothers and fathers of China are becoming more demanding to be able to make an extensive comparison of products. In this regard, the Chinese government in recent years has made a series of standards that must be met related. So, instead of quantity, today, the Chinese manufacturers of baby focus more on quality. Moreover, the entire industry is being transformed, from the famous Made in China to the Intelligently Made in China.

Germany, a booming sector

From the magazine Baby&Junior, Lioba Hebauer highlights the progressive growth in the childcare sector in Germany, given the gradual increase of births in the country, as well as the rise of online shopping.

In addition, many toy stores in Germany begin to stock up on suppliers of products for children. This is because babycare is a growing sector, although we're talking about the country with the lowest birth rate in the world.

Belgium, a country threatened by the second hand sales
From the Belgian magazine KBOUTIQUE, Patrick Vandenkendelaere explains the importance that online sales are having in the country. However, online business belongs largely to foreign companies. In this sense, e-commerce accounts for 15% of total market share, but Belgium has online stores linked to a physical point of sale. So the larger online stores are of foreign origin, which makes much of the market share reaches only foreign companies.

Moreover, although the three big players in the industry have good results, the babycare sector is also threatened by the gradual second hand sales.

Italy, good expectations for 2016
Daniele Caroli, from the Italian professional journal Giornale dell'infanzia, sets the negative trend of the sector, that began five years ago, due to the economic crisis. However, although the number of births has decreased, consumption is gradually improving, offering good prospects for the industry from 2016.

Sweden, a market that focuses on original and own products
Ulrika Magnusson and Fred Gabrielson, from Lek&Baby Branschen, confirm the increased purchases by ever more thoughtful and adapted to new technologies customers. Thus, with a market where there is increasing commitment of original and own products with a better experience online, become important home fast shipments and easy methods to return. Moreover, electronic commerce is constantly growing, and more and more stores are starting to bet online.

The full report can be read in the issue No. 133 of Puericultura Market Magazine from January/February.


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