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Average monthly spending on babies in China increases by 10%

CBME China publishes juvenile products consumer report


The average monthly spending on babies in China has increased by 10% in 2014 in comparison to the previous year, according to the latest juvenile products consumer report by CBME China, the international baby and children’s products expo. The report, a result of a survey of 3,360 expectant mothers and mothers of babies under three years old from key cities in China, shows that China's child, baby, and maternity products industry remains highly lucrative with high consumer spending potential and a relaxed one-child policy.

Some of the key findings of the report include:
- 43% of respondents are considering having a second baby in the coming two years. The relaxation of China's one-child policy will further extend market demands in children, baby and maternity products.
-Child/baby/maternity products stores remain the most preferred purchasing channel.
-Safety, materials/comfort and friends' referral are factors that highly affect purchase decisions.

Moreover, China’s children, baby and maternity products retailers, distributors and brand owners have a high confidence in the industry for 2014. 64% rated the industry with an eight or more, with ten being the highest confidence.

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