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Market Research


Puericultura Madrid: meeting point for professionals

For four days Madrid became the focal point for companies and professionals linked to the babycare industry


Puericultura Market magazine was present at the Puericultura Madrid fair, from 1st to 4th of October, with the aim of testing the market developments and trends in the industry and see by first-hand the new collections and products that had the exhibiting companies.

In the next issue of the journal Puericultura Market from November we're publishing an extensive report in which we're offering an analysis to show general views on the trends and market developments from our visit to the event and our conversations with manufacturers, distributors and retailers. In addition, we will publish a gallery of products from companies such as BABYHOME, BE COOL, BEABA, BEBÉ DUE, BÉBÉCAR, CAM, CASUALPLAY, CHICCO, CONCORD, DOREL, EL BEBÉ AVENTURERO, JANÉ, JOIE, LIL ONES, MATÍAS MASSÓ, MINILAND, NIKIDOM, OLMITOS, RECARO, SARO, TIGEX, TUC TUC y UZTURRE, among others.

In this report will also be protagonists professionals in babycare sector. In a photo essay, producers and distributors will present their main commitments for next year, while the specialized retailers will explain their views on the development of the babycare sector.

Trends in babycare field

- In cars and strollers, we point out two lines of product development seeking different objectives. So, the cars and stand strollers highlight seeking trends in fashion and design. While other companies have products aimed at the practicality and versatility.

- By car seats, this year we see advances in product under the i-Size rules and greater choice to take the child to countershaft longer. In addition, they are constantly doing research and testing to improve year after year in safety performance and installation in the car.

- 2015 was an up and down year in the babycare sector, according to the professionals consulted, who highlight the sensations of the end of the year are more stable with optimistic expectations for 2016.

The full Puericultura Madrid's report will be published in the next issue of Puericultura Market of November.

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