CYBEX expands its direct distribution in Europe | Key4Communications |

German children and babies products manufacturer CYBEX is expanding its direct distribution network as part of its international expansion plans. In addition to Germany, Austria, France, Luxembourg, the Netherlands, Belgium, UK, Italy and Poland, the company will distribute its products in Spain and Portugal from 1 February 2015. The Iberian Peninsula is one of CYBEX most important markets. The company is establishing close links with customers and international markets to meet the growing demand for its products, especially in high-potential markets such as Spain.
 
As a result, it has reached an agreement with Millenium Baby, the current distributor of the firm for Spain and Portugal, so that CYBEX will provide its products directly to these markets. Philippe Darmigny takes over as region's director. "I look forward to be part of the CYBEX family and monitor these new process. Interesting opportunities are emerging in the Spanish and Portuguese markets", Darmigny said.
 
The new direct distribution model won't affect any of the existing contracts and relationships with retailers or final consumers. In an official statement, "CYBEX thanks the entire team of Millenium Baby, for the successful collaboration maintained in recent years and for giving assistance in this transition phase in order to make the process as smooth as possible for customers". Fernando Falgas, Millenium Baby CEO said: "It was always a pleasure to work with CYBEX and Columbus Trading Partners. The new structure is a logical step for the brand. I wish CYBEX all the best for the future".
 
In addition to a better communication and direct contact with customers, partners and media outlets, the aim is to ensure, at all times, the availability of all CYBEX products and a consistent presence in points of sale. In particular, as explained in the release, "it will be easier to introduce new products that were presented at the last trade shows. Direct distribution means for CYBEX giving retailers a more comprehensive support, especially in the more technical products that require specific training". In addition to expanding direct distribution and sales channels, CYBEX GmbH wants to improve relations with existing distributors. One of the aims of CYBEX is to reinforce in an effective and sustainable way the position of their current distributors in each country by increasing the portfolio of brands and products for them.