Dorel to acquire babycare products company Tiny Love | Key4Communications |

Dorel Industries has signed a share purchase agreement to acquire Tiny Love, a global, baby products and developmental toy company headquartered in Tel Aviv, Israel, with offices located in the U.S. and China. According to a Dorel release, “annual sales for the fiscal year ended December 31, 2013 were approximately US$45 million. Tiny Love is profitable and has a strong cash flow”. The transaction is expected to close in the first quarter. The purchase price was not disclosed.

Tiny Love manufactures products such as activity gyms, mobiles, light gear and toys designed specifically for babies and toddlers, and its product lines are complimentary to Dorel's. Sales are made in more than 50 countries worldwide, of which 75% are through a worldwide distributor network and the remainder is in North America through its U.S. subsidiary. The company has a strong R&D heritage with a focus on baby development through observational studies of baby behaviour and the use of third party experts from a local Israeli university.

As Martin Schwartz, Dorel President and CEO, explains, Tiny Love has "growing brand recognition that is synonymous with child developmental excellence. With their strong distribution network in diverse markets, this latest investment further solidifies our position as a global leader in the juvenile industry and expands the geographies in which we operate. Tiny Love is particularly strong in Eastern Europe which is an important part of our growth strategy."

Dorel Juvenile Group President & CEO, Jean-Claude Jacomin, added: "With this acquisition, we are expanding our product line into an area that complements our existing business and our brand portfolio is further strengthened. Israel is known as a country that is a leader in research and development and we expect that our global operations will benefit from this additional expertise. We are certain this will enhance our on-going product innovation efforts."

Tiny Love President Fredy Aboukrat said that the clear strength of the company is being expert in satisfying both baby's developmental needs and those of their parents. This enables them to bring smart, innovative solutions in baby products and toys.

"We are always on the lookout for the next innovation that will stimulate baby's skills and senses and help parents and caregivers enjoy their time together during those first immensely exciting years. Original concepts and groundbreaking designs made with love and care are instantly identifiable as Tiny Love creations. Compromise is not an option. We are consistently attuned to genuine consumer needs. We maintain a youthful, enthusiastic company atmosphere that nurtures the creative spirit which we incorporate with our unwavering commitment to the highest standards of quality. We see Dorel's entrepreneurial culture as the perfect fit and see exciting potential going forward."